Original title: Analýza účinnosti kampaní na podporu produktů firmy na českém trhu
Translated title: Sales promotion effectiveness analysis for czech market
Authors: Kadlec, Tomáš ; Halík, Jaroslav (advisor) ; Křížková, Jana (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Communication mix; Effectiveness analysis; Sales Promotion; Analýza efektivnosti; Podpora prodeje; Sales Promotion

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/19979

Permalink: http://www.nusl.cz/ntk/nusl-15949


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2022-03-03


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