Original title: Marketing Galerie Středočeského kraje v Kutné Hoře a její návštěvníci
Translated title: Marketing of the Gallery of the Central Bohemian Region in Kutná Hora and gallery visitors
Authors: Lašová, Martina ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Arts marketing; gallery visitors; situational analysis; targeted marketing; Arts marketing; cílený marketing; návštěvníci galerie; situační analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/33610

Permalink: http://www.nusl.cz/ntk/nusl-124816


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2012-10-04, last modified 2022-03-03


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