Original title: Marketingová strategie firmy Optimus a.s.na domácím trhu a v zahraničí
Translated title: Marketing strategy of firm Optimus Consult & Invest Co. Ltd. domestically and abroad
Authors: Rysová, Aneta ; Zamykalová, Miroslava (advisor) ; Fencl, Jan (referee)
Document type: Bachelor's theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Tato bakalářská práce se zabývá obecně i konkrétně problematikou marketingové strategie společnosti Optimus Consult & Invest a.s., jejíž hlavní náplní činnosti je zpracovávání dotací z Evropské unie. This bachelor thesis deals with the general and specific issues of marketing strategy company Optimus Consult & Invest Co. Ltd., whose principal activity is the processing of grants from the European Union.
Keywords: grants; marketing strategy; SWOT analysis; dotace; marketingová strategie; SWOT analýza

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/15839

Permalink: http://www.nusl.cz/ntk/nusl-11810


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses