Original title:
Role marketingové komunikace při budování značky
Translated title:
The Role of Marketing Communications when Building a Trademark
Authors:
Pavelková, Veronika ; Štrach, Pavel (advisor) ; Vinšová, Tereza (referee) Document type: Master’s theses
Year:
2008
Language:
cze Publisher:
Vysoká škola ekonomická v Praze Abstract:
[cze][eng] není k dispozici ...is not available ...
Keywords:
w1; w2; w3; k1; k2; k3
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/14194