Original title:
Aplikace marketingu ve FN Motol
Translated title:
Marketing aplications in FN Motol
Authors:
Marešová, Zuzana ; Procházková, Markéta (advisor) ; Baudyšová, Jana (referee) Document type: Bachelor's theses
Year:
2009
Language:
cze Publisher:
Vysoká škola ekonomická v Praze Abstract:
[cze][eng] Práce se zabývá marketingem ve zdravotnictví- konkrétně ve FN Motol. Popisuje služby nabízené touto nemocnicí a jak nemocnice marketing provádí. Dále jsem se zaměřila na kardiochirurgické oddělení.In my thesis I described marketing in the healthcare- concretely in FN Motol. Thesis describes services which this hospital produces and how this hospital does marketing. Than I describe department of cardiac surgery.
Keywords:
FN Motol; marketing in the healthcare; marketing mix; FN Motol; marketing ve zdravotnictví; marketingový mix
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/14092