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Evaluation of Economic Effectiveness of Investment Project
Šilarová, Gabriela ; Prodělal,, František (referee) ; Korytárová, Jana (advisor)
This thesis deals with the investment project. The subject of the investment project is the construction of a new production hall and the purchase of new manufacturing technologies. The thesis focuses on the characteristics of each part of the feasibility study and detailed analysis of several parts. The thesis also deals with assessing the economic efficiency of the investment by calculating economic indicators. These indicators evaluate the investment plan as suitable or unsuitable for implementation. On the calculation of economic indicators continues probabilistic analysis. The probabilistic analysis is important to determine the level of risk in advance to facilitate investment decisions.
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Product Marketing Strategy
Horňáková, Martina ; Kučerovský, Radek (referee) ; Schüller, David (advisor)
This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
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Marketing Strategy of Emerging Floorball Academy
Fiala, Marek ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Entry construction company on a new market
Šuster, Richard ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The bachelor’s thesis is focused on the proposal of the marketing strategy of the company Realstav Čachtice s.r.o., which concentrates on the realization of interior and exterior coating, thermal insulation systems, the surface finish of facades and screeding. The aim of the thesis is the proposal of the marketing strategy for the company’s entrance on the construction market in the Czech Republic based on the theoretical knowledge and the analysis of the current status.
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Product Marketing Strategy
Jančová, Kateřina ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.
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E-shop design and implementation of company
Horsák, David ; Svoboda, Zdeněk (referee) ; Dvořák, Jiří (advisor)
This diploma work characterizes and analyzes the business company. It contains method of solving problems, consequent on the analysis, solving implementation problems and it is project tools for improve future position of company on market by means of electronic market. For further, it is describe economics analysis of design e-shop and it is implementation in chosen company.
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Business Plan – Expansion of Beverages Company
Hůla, Martin ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
In this Master’s thesis I am dealing with a problem of expanding of Manufacturing Company which makes nonalcoholic lemonades from exotic, fresh fruits. The subject of extension is business named Prohibiční limonáda. In the first part there are theoretical basics concerning this topic. Second part is focused on needed analyzes. Last part contains specific suggestion of solution.
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