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Chain emails during the 2023 presidential election
Novotná, Barbora ; Wolák, Radim (advisor) ; Klimeš, David (referee)
This thesis examines chain emails during the 2023 Czech presidential election. The practical part outlines the most important concepts related to disinformation. However, it also presents the impact of chain emails and their most common spread among the senior generation. It additionally looks at presidential election issues and disinformation shared directly by candidates. The second part of the thesis analyzes the chain emails shared two months before the election until the second round of the election and their impact on voters. Thus, the practical part deals not only with the content and language but also with the candidates' portrayal. It focuses on the main favorites of the election, Petr Pavel, Andrej Babiš and Danuša Nerudová. Nevertheless, at the same time it furthermore spotlights on candidate Jaroslav Bašta, who is directly linked to the disinformation scene. The practical part does not leave out the disinformation contained in the chain emails. During the research, the thesis uses both quantitative content analysis and qualitative semiotic analysis. By combining these two methods, it is able to provide a comprehensive picture of the influence of chain emails. Finally, the findings of both analyses are linked to a common conclusion that will present the influence of emails on voters.
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Content analysis of chain e-mails related to presidential candidates
Tunová, Zuzana ; Jirků, Jan (advisor) ; Cebe, Jan (referee)
This thesis aims to provide analysis of chain emails during the second direct presidential election in the Czech Republic. The main goal of this work is to set out a semiotic analysis in order to provide detailed research of emails related to both candidates Miloš Zeman and Jiří Drahoš. The chain emails usually using a specific linguistic terms and persuasive procedures. Therefore, the attention will be paid mainly to linguistic and persuasive procedures which are identified. In order to examine the phenomenon the theoretical framework will be based on several key words and terms such as: chain emails, disinformation, hoax, semiotics, etc. Aforementioned, this work is aiming to provide a detailed overview of chain mails. In order to address the topic, I will approach the political background within the media context to present solid foundational analysis, which will conduct disinformation topics.
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Chain e-mails as e form of politican propaganda
Šalplachtová, Iva ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
The goal of this thesis is to raise awareness of, mostly politically oriented, chain disinformation emails, which can be found especially among the members of the oldest generation. Furthermore, another objective of the thesis is to analyze the contents of the emails and their influence on recipients and senders. The first part of the thesis defines the basic concepts, e.g. disinformation, its occurrence and comparison, the senior generation and its activity in the digital environment, or chain emails and their origin. The second part deals with analysis of news-it focuses on revealing disinformation present in selected emails. This part also points out the often-recurring narratives. The third part of this thesis is the research. On the basis of four different hypotheses, this last part analyses the influence of chain emails on focus group respondents. The hypotheses are formed on grounds of findings obtained from processing the theoretical part of the thesis and from the results of the email analysis and the second part of this thesis.
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