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Visual representations of women in the Vogue fashion magazine
Tomaníček, Michal ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis "The Visual Representation of Women in Vogue" examines the changes in the portrayal of women in Vogue over time, comparing this phenomenon across three global editions of the magazine - the domestic version of Vogue CS, the original American version of Vogue U.S. and one of the most important and oldest Vogue editions in Europe, Vogue Italia. The thesis consists of a theoretical and a practical part. Theoretical part of this thesis is divided into four units that precede the actual research. The first one is dedicated to fashion magazines from the perspective of media type, the second one maps the origin, development and present of Vogue magazine, the third part is dedicated to the evolution of the media portrayal of women in the context of time, social situation and culture based on feminist theories and historical trends, the last category then focuses on fashion photography as a visual medium, which is the focus of the research. The practical part examines the issues of the world editions of Vogue magazine within the same time frame (1 year) in the context of the current times, but also in the context of historical developments (i.e. 2020, 2000 and 1980). This part of the thesis provides an introduction to the evolution of the portrayal of women within the different editions of the magazine,...
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Online Communication of European Parliament and European Commision in 2014-2017
Tomaníček, Michal ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis is focused on online communication of the European Parliament and the European Commission in 2014-2017. To provide essential information about this topic, there is a description of these two Europeans institutions and their approach to communication, possibilities of online communication and definition of generations of Millennials and Generation Z. Descriptive part of this bachelor thesis is explaining the European Union institutions, their inner structure and strategic approach towards field of communication. Further in this chapter, there is a description of online platforms for communication used by the European Parliament and the European Commission. Namely: their official webpages, Facebook pages and profiles on Instagram and Twitter. In this part description and specifics of target audience - Millennial generation and Generation Z. Practical part of this bachelor thesis is about quantitative research which is done by questionnaire online survey among members of target audience. This research aims to explore the awareness of online communication of the European Parliament and the European Commission and its effectivity. Survey was mainly focused on online behaviour of Millennials and Generation Z with a stress on their knowledge about online communication of those EU institutions.
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