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From the ethnographical exhibition to the open-air museum (the establishment of the open-air museum from the view of the culturology)
Strnadová, Ivana ; Czumalo, Vladimír (advisor) ; Matějů, Martin (referee)
This diploma work deals with a history of the establishment of the open-air museums from the view of the culturology. The introduction of the work pays attention to a folk art, especially to its definition, basic separation and its relation to a stylistic art. A big attention is paid to a scientific research of the folk art which has led to the establishment of a new socioscientific field - the ethnography. The work mentions especially the first attempts to a systematization of this field, lead representatives and their ideas and the particular influence of the ethnography to the establishment of the first open-air museum. Further attention is aimed to two national exhibitions which influenced the establishment of the open-air museums in the future - the Anniversary exhibition in 1891 and the Ethnographical exhibition in 1895. Another part of the work is about the establishment of the first open-air museum in the world - Skansen in Stockholm. Next very extensive part is dedicated to the establishment of the first Czech open - air museum in Rožnov pod Radhoštěm and then to the a chronological summary of other open-air museums to the present time. At the end of the work is summed up the meaning of the open-air museums for our culture and our familiarization with the cultural heritage of our country. The aim...
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Patogénne mikroorganizmy v surovom mlieku
Strnadová, Ivana
This thesis analyses the occurrence of the pathogenic microorganisms in raw milk. The theoretical part of this thesis focuses on the description of the particular microorganisms, their biochemical activity, their source and the transmission. Furthermore, this thesis analyses the diseases related to these particular microorganisms. In addition, this study discusses a legislation of the raw milk distribution and trade with a focus on its benefits and threats for the final consumers. The practical part includes an analysis of the total number of microorganisms, psychrotrophic bacteria, bacteria Salmonella spp., bacteria Listeria monocytogenes, Staphylococcus aureus and Escherichia coli in raw milk. The samples for this study were collected from the milk automats in the South Moravian region and from the farm in the Pardubice region. Samples were collected during the following year periods: autumn/winter, spring/summer. The analysis includes a comparison of the samples with the legislative limits. Furthermore, the samples were compared with each other in according to the particular period of the year. The last stage of the analysis determines the presence of the inhibitory substances in raw milk.
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Willingness to pay for streaming services: Evidence from the Czech Republic
Strnadová, Ivana ; Polák, Petr (advisor) ; Kučera, Adam (referee)
The aim of this thesis is to analyze the consumers' willingness to pay for subscription- based video streaming services in the Czech Republic. With the unique data collected via self-developed questionnaire both the willingness to pay and the maximum price that consumers would be willing to pay for such services is examined. Using the logistic regression, variables that have a significant effect on the probability of subscribing were identified. These include the age, education level, preference for original sound and Czech movie production, online payments, purchase of an electronic movie, number of devices used, cinema visits, favouritism of movies over TV shows, satisfaction with the content offered by common broadcasting stations and desire for spatial mobility when accessing video content. Similar results were obtained when predicting the price using OLS. Additionally a previous purchase of a physical medium and the income level were found significant. Based on demand estimation this thesis also suggests that from the provider's perspective the optimal profit maximization price for streaming services should be set in the range from 218 to 283 CZK.
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From the ethnographical exhibition to the open-air museum (the establishment of the open-air museum from the view of the culturology)
Strnadová, Ivana ; Matějů, Martin (referee) ; Czumalo, Vladimír (advisor)
This diploma work deals with a history of the establishment of the open-air museums from the view of the culturology. The introduction of the work pays attention to a folk art, especially to its definition, basic separation and its relation to a stylistic art. A big attention is paid to a scientific research of the folk art which has led to the establishment of a new socioscientific field - the ethnography. The work mentions especially the first attempts to a systematization of this field, lead representatives and their ideas and the particular influence of the ethnography to the establishment of the first open-air museum. Further attention is aimed to two national exhibitions which influenced the establishment of the open-air museums in the future - the Anniversary exhibition in 1891 and the Ethnographical exhibition in 1895. Another part of the work is about the establishment of the first open-air museum in the world - Skansen in Stockholm. Next very extensive part is dedicated to the establishment of the first Czech open - air museum in Rožnov pod Radhoštěm and then to the a chronological summary of other open-air museums to the present time. At the end of the work is summed up the meaning of the open-air museums for our culture and our familiarization with the cultural heritage of our country. The aim...
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Probiotiká a prebiotiká v prevencii a liečb porúch tráviaceho traktu
Strnadová, Ivana
The bachelor thesis deals with probiotics and prebiotics in the prevention and treatment of disorders in the digestive tract. In the first part of the thesis, probiotics and prebiotics are defined, as well as their requirements that must be fulfilled, their production and the mechanism of action. In the first part of the thesis, probiotics and prebiotics, their requirements that must be fulfilled, their production and the mechanism of action are defined. Subsequently, probiotic products, of which probiotics are the most common (such as fermented milk products, fermented hard salami, fermented vegetables), are described. The next section focuses on the intestinal microflora and the gradual development of selected diseases affecting it and for which probiotics have shown to be beneficial in the prevention or treatment.
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