National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
International Marketing Strategy of the Selected Company
Stražovská, Lenka ; Vrba, Miroslav (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.
Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Stražovská, Lenka ; Hrubý, Michal (referee) ; Karas, Michal (advisor)
The bachelor thesis is focused on evaluation of the financial situation in the given company, using selected methods. These are the years 2012, 2014, 2015 and 2016. The first part of the thesis includes knowledge from the theory, which is further applied in the practical part of this work. The second part focuses on basic business information and numerical examples of individual indicators. The third part proposes specific measures to improve the financial health of the company in the coming years.
International Marketing Strategy of the Selected Company
Stražovská, Lenka ; Vrba, Miroslav (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.
Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Stražovská, Lenka ; Hrubý, Michal (referee) ; Karas, Michal (advisor)
The bachelor thesis is focused on evaluation of the financial situation in the given company, using selected methods. These are the years 2012, 2014, 2015 and 2016. The first part of the thesis includes knowledge from the theory, which is further applied in the practical part of this work. The second part focuses on basic business information and numerical examples of individual indicators. The third part proposes specific measures to improve the financial health of the company in the coming years.

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