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Marketing Strategy Proposal
Pásler, Tomáš ; Petrů, Tomáš (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on design of marketing strategy. The first part of the work is devoted to marketing theory which is necessary for understanding this issue. The second part is devoted to analysis of the company in which findings from the first part are used. Based on this analysis proposals were made for strengthening market position of the company and increasing awareness among customers.
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History of Indonesian Spice Trade
Hrnčířová, Zuzana ; Pokorný, Ondřej (advisor) ; Petrů, Tomáš (referee)
The aim of this work is to summarize all the important points in the history of Indonesian spice trade led by Europeans. In the introduction is geographical definition, as well as a general description of the various kinds of spices exported from Indonesia. Following a major part devoted to the history of the trade with this commodity, from early Portuguese business contacts to the Dutch Golden Age spice trade. Then the focuse are the Dutch, who consequently held a leadership role in trading. The conclusion of the work summarizes the reasons of the decline in demand for spices in the 19th century and thus concludes the period of prosperity and profit from the sale of this trading article.
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The issue of abortions in Indonesia
Horčičková, Jana ; Pokorný, Ondřej (advisor) ; Petrů, Tomáš (referee)
Jana Horčičková, Problematika potratů v Indonésii Abstract: This thesis identifies and defines the basic framework of termination of pregnancy with a focus on attitude towards abortion in the Indonesian society. In the introduction is mentioned general background of this issue from the perspective of Indonesian multi-religious society, which has historically evolved from the animist cults through thecolonial regime toa democratic organization of the state.Further, there are other topics on the current status of abortion in Indonesia, a description of the valid legislative framework and public attitudes to issues related to induced abortion. The aim is to provide acomprehensive overview of the current aspects of pregnancy termination and indicate possible trends of development with an emphasis on the modernization of society as well as the impact of new medical technologies, including prevention possibilities.
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The I La Galigo Epic Cycle and Its Role in the Life of Bugis
Růžičková, Gabriela ; Petrů, Tomáš (advisor) ; Pokorný, Ondřej (referee)
This work represents one of the longest and most important literary works in the world - the Bugis epic cycle I La Galigo. The actual work is not only notable for its composition, but also its content, which includes history, mythology, technical explications, magical formulas, medical treatises, epic poetry and patterns of conduct. To this day, creation of this epic first passed orally and later in writing cannot be dated with certainty. But we know that it was considered sacred and played an extremely important role in the life of Bugis.
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Circumcision in Indonesian archipelago from an anthropological perspective
Svobodová, Kateřina ; Pokorný, Ondřej (advisor) ; Petrů, Tomáš (referee)
The aim of this thesis is to introduce phenomena of woman and man circumcision in historical and culture context in Indonesian archipelago. First part is about theoretical perception of circumcision. I will focus mostly on typology, history and geography. Second part will be about circumcision in Indonesia. Firstly I will concentrate on history of circumcision in the archipelago, which is known due to notes of Europe missioners during colonialist period. Then I will describe the most important reasons, which are religion and initiation. After that I will target on circumcision in present Indonesia and on social and culture impact caused by this practice. Last, but not least I will describe selected ethnics which still practice man circumcision.
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Symbolism and visual rhetoric of the Borobudur temple in the context of modern era
Pyšová, Michaela ; Petrů, Tomáš (advisor) ; Pokorný, Ondřej (referee)
Michaela Pyšová 2016 SYMBOLISM AND VISUAL RHETORIC OF THE JAVANESE BUDDHIST TEMPLE BOROBUDUR bachelor thesis Abstract The bachelor thesis deals with the Javanese Buddhist monument Borobudur, which is due to its unique architectural form and the symbolic value of the tangible important part of Indonesian and World Heritage Site. The building is a symbol of Buddhist cosmology and is used by the monks in its original ritual context even today. Javanese mentality evolved according to the transformation of religious and philosophical doctrines and changes over the centuries, similarly understanding the message of the monument by islamized contemporary society. Introduction of thesis defines cultural-historical context of Borobudur during the period ranging from the beginnings of Buddhism in India through dissemination of buddhist teachings in the Indonesian archipelago and its mingling with the local faith. The next part of thesis refers to the architecture of the monument, reliefs and message of the importance of overlapping structures into modern times. The goal of the analysis is primarily analysis of Javanese temple architecture as an ideological system that expresses the philosophical values of Buddhist culture spilling over into modern times.
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Jago and preman - controversial heroes of Indonesian history
Petrů, Tomáš ; Vrhel, František (advisor) ; Šalanda, Bohuslav (referee) ; Dubovská, Zorica (referee)
The dissertation deals with the historical development of banditry and gangsterism in Indonesia against the background of its relationship with the ruling elite. The author argues that bandits, called jago, or modern gangsters, known as preman, represented the basic pillar of power of all ruling regimes in Java from the classical Javanese kingdoms and the 163 Netherlands East Indies' colonial state to the Suharto's New Order. This pattern changed, however, with the onset of decentralisation and democratization of Indonesian politics - thugs for hire ceased to be agents of state and became a power tool of political parties and other competing interest groups. The author also shows that the regimes tried to eliminate the thugs' criminal activities by integrating them into their respective repressive systems. The general consequence of these intergrational attempts was criminalization of security forces and the state administration. The author further proves the existence of a direct historical and cultural connection between the jago and the preman. These controversial figures also share, despite a substantial time span, three essential features: cooperation with the patron on an ambivalent basis; criminal activities on the side outside this relationship, which secured profit for the elite in return for...
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Effect of gerrymandering on competitiveness in Congressional elections
Petrů, Tomáš ; Kotábová, Věra (advisor) ; Stauber, Jakub (referee)
Gerrymandering, a phenomenon describing the malpractice of electoral districts transformation known as redistricting is motivated by political gains and is considered to be a deep rooted example of a democratic deficit embedded in the political system of The United States of America. In the eyes of the public it is seen as a source of decrease in electoral competition. This thesis investigates the relation between gerrymandering and electoral competition through a quantitative statistical analysis based on the data collected from forty randomly chosen electoral district in the last House election in 2014. The findings show no statistically significant relation between gerrymandering and electoral competition and are then interpreted by different theoretical presumptions further shedding light on the results. The thesis accompanies already rather large number works focused on a statistical approach towards the topic of gerrymandering but offers a unique perspective of constructing the two variables whose relation is subject to the statistical testing.
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Malay language - its origin, development and current status
Sheshikova, Anastasiia ; Budiman, Michaela (advisor) ; Petrů, Tomáš (referee)
The bachelor thesis on "Malay - its origin, development and current status" deals with the description of the Malay language from its beginning to the present. It focuses on the development of Malay language on behalf of the key languages (from the time of Sanskrit to today's modern English). Along with examples of loanwords in this bachelor thesis are also included the influences not only of languages outside the Austronesian group, but also those that came directly from Java and Sumatra, ie from the area of today's Indonesia. In this bachelor thesis the reader can find information about the conditions of origin of languages that are based on Malay: Indonesian and Malaysian. It also deals with the influence of the languages of the colonizers on these three above-mentioned speeches. The phonetic, morphological and grammatical aspects of Malay language are not neglected neither. Key words Indonesia, Malay language, lingua franca, loanwords, Indonesian language, Malaysian language
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Czechoslovakia and Indonesia in the Era of President Sukarno
Sládková, Kateřina ; Petrů, Tomáš (advisor) ; Pokorný, Ondřej (referee)
Czechoslovakia and Indonesia in President Sukarno's Era This bachelor thesis studies Czechoslovak and Indonesian relationships during the president Sukarno's era. In addition to providing facts based on analyzing archival sources, the text includes memories of contemporary witnesses to some of the events described. The period concerned is studied in a broader historical context, including the fact that the then Czechoslovakia followed the Soviet model in all international issues (after 1953 also in the issue of creating relationships with developing countries). Czechoslovakia therefore became an intermediary between the USSR and Indonesia. The text introduces significant milestones in the mutual relationships, including, but not limited to, president Sukarno's visit to Czechoslovakia. Reciprocal exchanges in the business and cultural fields are mentioned as well. Part of the thesis brings a portrait of president Sukarno, who was personally remembered by some Czechoslovaks. The thesis also describes one specific example of cultural exchange, in particular an excursion of Radost (Joy) theatre to Indonesia in 1958.
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