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On-line marketing communication
Pavlicová, Martina ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis deals with the current online marketing communication of the starting company Eldomed s.r.o. The theoretical part of the thesis defines the basic marketing concepts, which is linked to the analytical part. The analytical part contains a description of the current situation and relevant analysis. Based on the information from the performed analyzes, a design part is prepared, which contains a proposal of suitable measures that will help to achieve the main goal of the work.
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On-line marketing communication
Pavlicová, Martina ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis deals with the current online marketing communication of the starting company Eldomed s.r.o. The theoretical part of the thesis defines the basic marketing concepts, which is linked to the analytical part. The analytical part contains a description of the current situation and relevant analysis. Based on the information from the performed analyzes, a design part is prepared, which contains a proposal of suitable measures that will help to achieve the main goal of the work.
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The Power of Tradition(?): Folk Revival Groups as Bearers of Folk Culture
Pavlicová, Martina
A growing interest in rural folk culture among the intelligentsia could be seen throughout Europe (and in the Czech Lands also) in the nineteenth century, often as a symbolic aim of finding a national identity. The turn of the twentieth century saw the demise of many archaic manifestations of folk culture in the everyday life, however also the beginning of their “second life”. The paper is opening questions about the role of folk revivals groups in this process.
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The Intensive Motherhood in the Czech Society
Pavlicová, Martina ; Dudová, Radka (advisor) ; Šalanda, Bohuslav (referee)
Diploma thesis "The Intensive Motherhood in the Czech Society" deals with the motherhood. It focuses on finding the forms of motherhood in two different social environments in the Czech Republic reflecting the Ideology of Intensive Mothering. In response to identified information from secondary sources in this thesis I consider motherhood a social construct that is proved by the analysis of primary data too. The qualitative research strategy was chosen to achieve defined goals. Outcomes of analysis of the Problem-Centered Interviews, realized with mothers of young children from different social backgrounds, show two different realities of motherhood. This distinction also proves that The Intensive Mothering is not accepted by all mothers. Although the cited authors present it like dominant model, it can't be automatically considered the dominant model in practice.
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