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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The elderly in the age of fake news
 Pajgrtová, Anežka ; Šlerka, Josef (advisor) ; Slussareff, Michaela (referee)
Aging represents the most significant prerequisite to be influenced by disinformation or fraudulent media messages on the internet. The elderly are a group that consumes these messages and also spreads them most often. With the gradual aging of the population and enlargement of the elderly group, the society-wide problem further escalates. The topic of the diploma thesis is focused on the issues of fake news and the spread of disinformation online within the elderly group aged 65 and more years. The thesis aims to describe in detail the aspects on which the elderly evaluate the credibility of news and which signs of fake news they are able to identify. The theoretical section defines the fundamental terms relevant to fake news and describes the state of media literacy of the Czech elderly in the context of current research. In the practical section, a qualitative study is conducted in the form of semi structured interviews with the elderly to answer the research questions.
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Museum Marketing: The National Gallery in Prague During the years 2012-2014
 Pajgrtová, Anežka ; Ježková, Tereza (advisor) ; Halada, Jan (referee)
This paper examines marketing practices and marketing tools in the context of art related museums. The subject of this paper is the National Gallery in Prague, a significant art institution that has the ambition to build a strong museum brand of international significance. The aim of this paper is to form a a set of recommendations for the National Gallery in the field of marketing and communication. The recommendations are based upon the confrontation of the research of the ongoing trends and opportunities with the analysis of National gallery's marketing activities. This paper is divided into three parts. Firstly, it defines the theoretical framework and the key terms such as museum marketing, strategic marketing, visitors profile, marketing and communication mix. Secondly, it describes trends and opportunities in the field of museum marketing. Finally, it analyzes activities of the National Gallery and puts forward recommendations for improvement of the current marketing processes.
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