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Analysis of customers satisfaction in a selected restaurant facility
Kováčová, Dominika ; Oberhel, Martin (advisor) ; Musil, Martin (referee)
This bachelor thesis topic is concerned about the analysis of customer satisfaction in certain restaurant with main focus on customer, marketing and marketing research. The goal of this thesis is to accomplish marketing research in chosen restaurant 15.poledník and after detection of scarcities suggest ideal solutions and tips for owner of the restaurant. The bachelor thesis is divided into 2 parts. In first part are included theoretical sides of research. Marketing as a term is also included, in consequence marketing research is based on marketing. Followed with detailed classification of marketing research and at the very end is thesis focused on theory of customer, which definition is very important for this thesis. In second practical part of bachelor thesis is the whole research described with its steps and order. At the very end of this bachelor thesis the ideal hints and tips are suggested to owner of the restaurant.
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Draft of Management Optimization in selected Microenterprise
Smetanová, Gabriela ; Musil, Martin (advisor) ; Oberhel, Martin (referee)
This bachelor thesis is focused on optimizing the management of a bar from three different perspectives, namely investory management, financial management and human resources management. Bayer on the analysis of past demand inventories are divided into three cathegories ABC according to their profit share. Consequently, the optimal level of supply with a minimum cost and maximal profit is defined. Practical part of my thesis deals with the financial health of a company which is determined by a ratio based financial analysis. Moreover, the practical part also deals with the choice of employment relationship that is covered to employees. The conclusion of my thesis summarizes and evaluates all my knowledge of the topic and suggests some basic recommendations I have made.
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Analysis of marketing communication companies in the South Bohemian segment of prefabricated wooden houses
Zimčíková, Michaela ; Novák, Michal (advisor) ; Oberhel, Martin (referee)
The object of this thesis is to analyze the marketing communication within the field of prefabricated wooden houses. Through personal interviews with selected companies from Southern Bohemia, insight will be provided on how the aforementioned companies communicate with their respektive customers. Through competitive analysis of these findings, a comparison and conclusionary statement will be drawn by the tools of marketing communication that are typical for this type of segment. An integral part of the thesis will also use the synthesis of scientific literature in order to compare marketing communication tools used in practice with recommended literary references. Presented results can serve as a guide for companies striving for awareness of their strenghts and weaknesses within the field of marketing communications.
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Use of Methods of Managerial Decision-Making in foundation of the new enterprise on the market
Oberhel, Martin ; Pudil, Pavel (advisor) ; Bína, Vladislav (referee)
This thesis is focused on the methods and tools which are helpful in decision-making under uncertainty and risk. The methods of decision-making for discrete and continuous values of risk factors are used in the thesis. In case of discrete values of risk factors and decision-making under risk, the thesis uses the rule of expected values, the rule of expected value and variance and also calculates the value of perfect information. In case of decision-making under uncertainty, the thesis is focused on the rule of maximin and maximax, Laplace's rule, Hurwitz's rule and Savage's rule. The following part of the thesis is devoted to decision-making with continuous values of risk factors. It utilizes the Monte Carlo simulation method and the sensitivity analysis with the help of Lumina Analytica software. The last part of the thesis is aimed at utilization of decision trees in case of multistage decision-making. It uses the Treeplan software which works as a plugin in MS office Excel. All the mentioned methods are practically applied to a concrete case of analysing and ex post evaluating the business plans of a company, which is based at Jindřichův Hradec market.
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Deciding on Inventory Replenishment in a selected Restaurant Business
Oberhel, Martin ; Černý, Jan (advisor) ; Novák, Michal (referee)
This thesis deals with a decision making process about supplying inventory in a chosen organization. Particular activities include decision making about supplying inventory; inventory optimalization; purchasing inventory and its receive; storing and dispensing from storehouse. In the theoretical part of chapters there are stated basics of the issues, their structure and methods of solution of these issues. In the practical parts of chapters there are described individual problems in the selected organization. The final parts of chapters contain rating of differences between the theoretical and practical parts, the author's personal opinion on the given issue and a recommendation of certain adjustments for the established system in the organization.
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