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Analysis of the Financial Development of a Company Using Time Series
Bartel, Adam ; Novák, Patrik (referee) ; Doubravský, Karel (advisor)
The bachelor‘s thesis deals with assessment of the financial development of a company using statistical methods. The teoretical part describes the required problems of time series, regresssion analysis and financial analysis. The aim of this work is the assessment of the caompany condition using the selected financial indicators, prognoses of their development and suggestions for improvement problematic area of the company. This thesis contains suggestions of changes in area of the costs, company funding and attitude to the purchasers. The assment of the company condition is part of this thesis.
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The Proposal of Motivation System in the Company
Matuszná, Veronika ; Běťáková, Vendula (referee) ; Novák, Petr (advisor)
This thesis deals with the current state of a selected company’s motivation system and its subsequent optimization. The theoretical part is concerned with rating, remuneration and motivation of employees. The practical part focuses on the evaluation of To & Mi Vdf. spol, s.r.o. motivation system. The last part of this thesis describes possible recommendations that should lead to the creation of a new motivation system.
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Marketing Mix Proposal
Hradil, Martin ; Kandus, Bohumil (referee) ; Novák, Petr (advisor)
Bachelor thesis is focused on the improvement of the marketing mix, which is engaged in providing gardening services. Through the design of the marketing mix should be ensured according to individual company new customers.
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Proposal of Communication Mix of the Company GEODIS Brno
Křížová, Michaela ; Kalášek, Karel (referee) ; Novák, Petr (advisor)
This thesis describes the design of the communication mix of the geodetic company GEODIS BRNO. The first part deals with the teoretical knowledge of marketing, communication tools and communication mix. It also analyzes the current status of the company in society and its shortcomings. It focuses, in detail on the tools of communication mix used by GEODIS BRNO. In the last section suggest of an optimal solution and an evaluation of the companies its contribution to society are given.
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Proposal for the Improvement of the Motivation System in the Company
Sikorová, Anna ; Kaszperydesová, Pavlína (referee) ; Novák, Petr (advisor)
Diploma thesis is focused on motivation system in the manufacturing company Třinecké železárny, a.s. The first chapter of the thesis describes motivation and motivation system terminology. Company and its current employee motivation system are characterized in next chapter. This chapter contains also analysis of the survey. In the conclusion of this thesis there are described proposals for the improvement of the motivation system, which will lead to increase of employee satisfaction.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Marketing |Mix of Selected Hotel
Brychta, Ladislav ; Pecková, Jarmila Hnidáková (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the analysis of the current situation of the chosen hotel located in the middle of Masaryk Circuit in Brno. On the basis of analyzes, are set proposals for improving of hotel´s marketing mix. The analysis of the hotel is based on acquired theoretical knowledge. The basis for proposals of the improvement of the marketing mix is the knowledge which is gained on the basis of the analyzes.
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Weather Station with Ethernet Interface
Novák, Pavel ; Šimek, Václav (referee) ; Bartoš, Pavel (advisor)
This thesis deals with the design and construction of the meteorological station. The meteorological station is designed and constructed to be able to measure the basic meteorological parameters (temperature, humidity, air pressure) and the other three variables (measuring rainfall, wind speed, wind direction). This thesis will introduce you to meteorology. Meteorology determines the daily weather forecast and the results are used for examples in aviation or maritime affairs. The method of atmospheric origin is given in the theoretical part. Meteorology must use measuring instruments to determine quantities. The dissertation also includes analysis of the measuring instruments. The meteorological station uses the Ethernet technology. In the chapter devoted to Ethernet are described its principles, types and method of power supply over Ethernet. The following section describes the design of the entire meteorological station, selection of all components and description of their connection. The chapter about implementation contains a description of the parts which forms program part of the meteorological station. The aim of the thesis is a summary of the achieved results including price comparison of the renovated meteorological station with other meteorological stations, which can be normally bought.
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The Proposal of Company Marketing Mix
Zourek, Vojtěch ; Pyrochta,, Václav (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is focused on individual tactical marketing tools, which together form a marketing mix. Describes the relationship between product, price, distribution and promotion. The thesis contains suggestions for improvement of the current state of marketing mix of MIKROP ČEBÍN a.s. based on theoretical knowledge and analysis.
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