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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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Professional Drivers´Accident Characteristic
Lukáčová, Zuzana ; Motl, Jakub (referee) ; Schmeidler, Karel (advisor)
The diploma thesis discusses characteristics of accidents of professional lorry drivers in relations to their personalities, work, health and mental conditions. The thesis is composed of three sections: theoretical, analytical, and a section on recommendations. Theoretical section introduces theory of the given line of work and presents both outer and inner influences in this respect. Theoretical section is followed by the analytical section, with both quantitative and qualitative research discussing the most common accidents of professional lorry drivers. Based on the first two sections of the thesis, innovative solutions have been offered in the last section, with the aim of contributing to lowering the number of traffic accidents of drivers maneuvering vehicles over 7.5 tons. In order to gather necessary information, analysis of literature has been conducted, with statistical measures introduced in the thesis and structured interviews and polls having been done also. This has provided results towards arguing the knowledge on the given issue so far and has additionally allowed for innovative solutions leading to elimination of traffic accidents caused by professional lorry drivers.
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Professional Drivers´Accident Characteristic
Lukáčová, Zuzana ; Motl, Jakub (referee) ; Schmeidler, Karel (advisor)
The diploma thesis discusses characteristics of accidents of professional lorry drivers in relations to their personalities, work, health and mental conditions. The thesis is composed of three sections: theoretical, analytical, and a section on recommendations. Theoretical section introduces theory of the given line of work and presents both outer and inner influences in this respect. Theoretical section is followed by the analytical section, with both quantitative and qualitative research discussing the most common accidents of professional lorry drivers. Based on the first two sections of the thesis, innovative solutions have been offered in the last section, with the aim of contributing to lowering the number of traffic accidents of drivers maneuvering vehicles over 7.5 tons. In order to gather necessary information, analysis of literature has been conducted, with statistical measures introduced in the thesis and structured interviews and polls having been done also. This has provided results towards arguing the knowledge on the given issue so far and has additionally allowed for innovative solutions leading to elimination of traffic accidents caused by professional lorry drivers.
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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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