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Selection and Application of a New Business‘ Marketing Strategy
Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor)
This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services.
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Advanced SPM techniques for measuring electrical properties of materials
Kramář, Jan ; Konečný, Martin (referee) ; Pavera, Michal (advisor)
This bachelor thesis is concerned about development of local electric properties characterization technique of sample in contact mode of Atomic Force Microscopy. The research part describes the most expanded techniques of characterization of local electric properties using Scanning Probe Microscopy. For realization was chosen Scanning Spreading Resistance Microscopy. Important part of this technique is current amplifier. For that reason, operational amplifiers, circuits with them and implementation of new amplifier on microscop are described. Last chapter is dedicated to description of samples, which were used to test functionality of the amplifier and technique.
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Advanced SPM techniques for measuring electrical properties of materials
Kramář, Jan ; Konečný, Martin (referee) ; Pavera, Michal (advisor)
This bachelor thesis is concerned about development of local electric properties characterization technique of sample in contact mode of Atomic Force Microscopy. The research part describes the most expanded techniques of characterization of local electric properties using Scanning Probe Microscopy. For realization was chosen Scanning Spreading Resistance Microscopy. Important part of this technique is current amplifier. For that reason, operational amplifiers, circuits with them and implementation of new amplifier on microscop are described. Last chapter is dedicated to description of samples, which were used to test functionality of the amplifier and technique.
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Selection and Application of a New Business‘ Marketing Strategy
Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor)
This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services.
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Analysis of Marketing Communication of chosen Football Clubs
Kramář, Jan ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
Diploma thesis goal is to compare marketing communication of football clubs AC Sparta Praha and FC Viktoria Plzeň based on communication mix model and to propose recommendation for the future. First part deals with communication mix model and describing its tools. Practical part analysis and compares marketing communication of AC Sparta Praha and FC Viktoria Plzeň. Conclusion contains evaluation and proposed recommendation for each football club.
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