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Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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Analysis of Economic Indicators Using Statistical Methods
Vlček, Jan ; Kopřiva, Vojtěch (referee) ; Novotná, Veronika (advisor)
The bachelor thesis describes the analysis of chosen economic indicator dealing with the customer exit of a bank ABC. The first part of the bachelor thesis defines the theoretical bases needed for better understanding of the analyzed issue. The second part is focused on the present state of the customer exit in the bank ABC and it is designed a predictive model of the trial version in a real environment of the bank. Finally, the thesis processes the estimates of the prognoses from the predictive model with the use of basic statistic methods, the time series. There are proposed final adjustments of the model and conclusions of the work based on the modeled predictions.
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Marketing Research of Customer Satisfaction
Kopřiva, Vojtěch ; Hiršová, Dagmar (referee) ; Koleňák, Jiří (advisor)
Bachelor´s thesis is concerned with research of customer satisfaction of 7points, s.r.o. Company. The theoretical part contains an explanation of basic concepts, fundamental techniques and process of marketing research. The practical part includes an analysis of customer satisfaction of the chosen company. The result of this work is a proposal for increasing current customer satisfaction level on the basis of the analysis.
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Využití mobilních a elektronických platebních transakcí v ČR
Kopřiva, Vojtěch
The bachelor thesis focuses with the use of electronic and mobile payment transactions in the Czech Republic. Readers familiar with the major forms of electronic banking, which emphasizes direct communication between the client and the bank. The practical part focuses on the comparison smartbanking application and comparison of universal payment gateways.
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Využití mobilních a elektronických platebních transakcí v ČR
Kopřiva, Vojtěch
The bachelor thesis focuses with the use of electronic and mobile payment transactions in the Czech Republic. Readers familiar with the major forms of electronic banking, which emphasizes direct communication between the client and the bank. The practical part focuses on the comparison smartbanking application and comparison of universal payment gateways.
|
|
|
Analysis of Economic Indicators Using Statistical Methods
Vlček, Jan ; Kopřiva, Vojtěch (referee) ; Novotná, Veronika (advisor)
The bachelor thesis describes the analysis of chosen economic indicator dealing with the customer exit of a bank ABC. The first part of the bachelor thesis defines the theoretical bases needed for better understanding of the analyzed issue. The second part is focused on the present state of the customer exit in the bank ABC and it is designed a predictive model of the trial version in a real environment of the bank. Finally, the thesis processes the estimates of the prognoses from the predictive model with the use of basic statistic methods, the time series. There are proposed final adjustments of the model and conclusions of the work based on the modeled predictions.
|
|
|
Marketing Research of Customer Satisfaction
Kopřiva, Vojtěch ; Hiršová, Dagmar (referee) ; Koleňák, Jiří (advisor)
Bachelor´s thesis is concerned with research of customer satisfaction of 7points, s.r.o. Company. The theoretical part contains an explanation of basic concepts, fundamental techniques and process of marketing research. The practical part includes an analysis of customer satisfaction of the chosen company. The result of this work is a proposal for increasing current customer satisfaction level on the basis of the analysis.
|
|
|
Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
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