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"Quatlity television" explained, exemplified by Czech television program "Q"
Beladová, Michaela ; Šoltys, Otakar (advisor) ; Kartous, Bohumil (referee)
The diploma thesis "Quality TV" explained, exemplified by Czech television program "Q" explains the term quality television. Firstly, it describes its development, criteria and use. The following part of this paper describes the program "Q" itself, which is dedicated to the queer minority and is being broadcasted by Czech television. The program has been analyzed using a semiotic analysis of television. The animated open (theme) of the program has been studied thoroughly; I also tried to find commonalities for other parts appearing frequently in episodes. A closer approach has been given to three chosen parts as the representatives of the program - two reports and one interview - which should make the structure and the coverage of the program easier to understand. The first report talks about the idea of pregnant men, the second part is an interview of the editor-in-chief of the British lifestyle magazine for men, Attitude, and the third (a report) covers transsexual people and the possibility of surgery in order to change their sex. A detailed analysis focuses on all three parts of the program: the visual, auditive and textual part. Based on the results of this analysis, some 12 criteria of quality, which were defined by Robert J. Thompson (researcher of American TV shows from the 1980's) were applied. The...
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Press releases as a tool in the public relations field and its effectiveness in the Czech newspapers Hospodářské noviny, MF Dnes and Pravo
Šťastná, Alžběta ; Nečas, Vlastimil (advisor) ; Kartous, Bohumil (referee)
Bachelor thesis "Press releases as a tool in the Public relations field and its effectiveness in the Czech newspapers Hospodarske noviny, MF Dnes and Pravo" is about the most used tool in the Public realations field which are press releases. The aim of my thesis is in the theoretical part to define Public relations and to analyze of what concepts the field is composed of. I mainly focus on the development of public opinion. Furthermore, I outline the history of public relations, why and how it arose in the course of history, including the importance of Public relations in today's world. In the second theoretical part I analyze the press relations, because Public relations is based on the principle that public can be influenced particularly by mass media. I describe techniques of Public relations with special respect on press releases. The last theoretical part discusses very briefly about media theories and analyzes the media activities that has affect on numerous internal and external factors determining the final form of communication. In the case study - qualitative analysis - I have tried to analyze randomly selected press releases in a limited four-month period which were subsequently reprinted in daily newspapers Hospodarske noviny, MF Dnes and Pravo. More precisely, I follow the following five...
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The prototype public speaker according to contemporary media standards and usage (based on public speaking manuals)
Žáková, Denisa ; Šoltys, Otakar (advisor) ; Kartous, Bohumil (referee)
Thesis "The prototype public speaker according to contemporary media standards and usage (based on public speaking manuals) deals with changes in the functions of rhetoric in contemporary society. The work should bring an idea of the qualities and abilities, which a good public speaker should have. The introductory parts of the thesis introduce recent studies, which paid a special attention to spoken Czech in media and these chapters also focuse on the results of opinion polls. The thesis also deals with the style of the manuals of rhetoric and draws attention to the specifics of these manuals and their communication strategies. The structure of other parts of the work follows the structure of the textbooks of rhetoric, which was already used by ancient theorists and teachers of rhetoric. The thesis gradually covers the phases of the speech, from the choice of the theme to the elocution. The sixth phase of the speech called Listening is added. Contemporary authors of the handbooks are aware that public speaking is not only monologue of one speaker, but the audience participates in it.
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Critical media pedagogy - theoretical underpinning and contribution to media education
Valenta, Petr ; Sak, Petr (advisor) ; Havlík, Radomír (referee) ; Kartous, Bohumil (referee)
Critical media pedagogy - theoretical underpinnigs and contribution to media education Dissertation Mgr. Petr Valenta Keywords critical theory, critical media pedagogy, media literacy, critical pedagogy, media, ideology, discourse, power, symbolic power, knowledge Abstract The theoretical dissertation analyzes the traditional media education model issues, which derives from the orientation of media literacy on the dominant paradigm of media effects research in media studies. Media education takes the "media effects concept" and uses it to organize its own teaching practice. Theoretical dependence on media studies and the concept media effects leads media education to protectionism and normativity, which is reflected in the directive establishment of knowledge, skills and values pupils may acquire. This situation has negative effect on efforts of developing critical media thinking as independent on social authorities. Moreover, media education potentially reproduces the dominant modes of knowledge about media and society, without revealing them as social constructions. The theoretical basis for changing the paradigm of media education to become more critical and transformative practice able to form the student's personality as an autonomous, critical- thinking and committed citizen is presented in the second...
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The media coverage of topics related with education in the national daily press and televisions and attitude of parents
Budnikovová, Petra ; Kartous, Bohumil (advisor) ; Wolák, Radim (referee)
The aim of this thesis is to analyze how selected national newspapers and television inform the public about education and schooling. Four national newspapers, namely MF Dnes, Deník Právo, Hospodářské noviny and Lidové noviny, as well as four television stations: CT1, CT2, CT24 and TV Nova, were subjected to a quantitative content analysis. The whole research focused on outcomes of 2012. Firstly, it was necessary to describe different views of the definition of education. In addition to the definition of pedagogical focus, dictionary definitions, definitions of historical and ideological nature, we outlined how education is being perceived by selected opinion leaders, followed by an insight into the history and present state of the Czech education system. The results of the quantitative analysis confirmed the hypothesis assuming that media coverage of education and schooling is not sufficient. The media mainly deal with administration, activities of the Ministry of Education and other sub-themes that have nothing to do with what students learn in school within individual subjects. The results of this analysis were compared with the expectations of the target groups - parents. A survey was conducted including a series of semi-structured interviews, results of which indicate that parents are...
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Axiology of advertising
Kartous, Bohumil ; Šoltys, Otakar (advisor) ; Pravdová, Marie (referee) ; Doubravová, Jarmila (referee)
1. Abstract This dissertation is focused on the relation between social system of values and advertisement as an authentic and powerful form of communication. Dissertation firstly summarise relevant theoretical approaches from the field of development of values and also from the field of media theory, upon them is creating its own method applicable for the analysis of selected case studies. Core of the dissertation lays in clarification of interaction between advertisement and system of values where the pivotal role plays the concept of "value field" which is constructed by the ad message with purpose to enforce given element into the social reality shared by the recipients of message. The way how ad message makes construction of its value fields is explicated through the deconstruction of selected ad messages. Dissertation further points out several derivations of value fields - constructions used by advertisement producers for the easier overcoming of barriers related to ad messages, particularly to the expediency of them. Last but not least dissertation puts forward cautions about some risks and challenges caused by close interaction between advertisement and system of values. Dissertation concludes by proposing solutions to how eliminate them.
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The prototype public speaker according to contemporary media standards and usage (based on public speaking manuals)
Žáková, Denisa ; Kartous, Bohumil (referee) ; Šoltys, Otakar (advisor)
Thesis "The prototype public speaker according to contemporary media standards and usage (based on public speaking manuals) deals with changes in the functions of rhetoric in contemporary society. The work should bring an idea of the qualities and abilities, which a good public speaker should have. The introductory parts of the thesis introduce recent studies, which paid a special attention to spoken Czech in media and these chapters also focuse on the results of opinion polls. The thesis also deals with the style of the manuals of rhetoric and draws attention to the specifics of these manuals and their communication strategies. The structure of other parts of the work follows the structure of the textbooks of rhetoric, which was already used by ancient theorists and teachers of rhetoric. The thesis gradually covers the phases of the speech, from the choice of the theme to the elocution. The sixth phase of the speech called Listening is added. Contemporary authors of the handbooks are aware that public speaking is not only monologue of one speaker, but the audience participates in it.
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Press releases as a tool in the public relations field and its effectiveness in the Czech newspapers Hospodářské noviny, MF Dnes and Pravo
Šťastná, Alžběta ; Kartous, Bohumil (referee) ; Nečas, Vlastimil (advisor)
Bachelor thesis "Press releases as a tool in the Public relations field and its effectiveness in the Czech newspapers Hospodarske noviny, MF Dnes and Pravo" is about the most used tool in the Public realations field which are press releases. The aim of my thesis is in the theoretical part to define Public relations and to analyze of what concepts the field is composed of. I mainly focus on the development of public opinion. Furthermore, I outline the history of public relations, why and how it arose in the course of history, including the importance of Public relations in today's world. In the second theoretical part I analyze the press relations, because Public relations is based on the principle that public can be influenced particularly by mass media. I describe techniques of Public relations with special respect on press releases. The last theoretical part discusses very briefly about media theories and analyzes the media activities that has affect on numerous internal and external factors determining the final form of communication. In the case study - qualitative analysis - I have tried to analyze randomly selected press releases in a limited four-month period which were subsequently reprinted in daily newspapers Hospodarske noviny, MF Dnes and Pravo. More precisely, I follow the following five...
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"Quatlity television" explained, exemplified by Czech television program "Q"
Beladová, Michaela ; Šoltys, Otakar (advisor) ; Kartous, Bohumil (referee)
The diploma thesis "Quality TV" explained, exemplified by Czech television program "Q" explains the term quality television. Firstly, it describes its development, criteria and use. The following part of this paper describes the program "Q" itself, which is dedicated to the queer minority and is being broadcasted by Czech television. The program has been analyzed using a semiotic analysis of television. The animated open (theme) of the program has been studied thoroughly; I also tried to find commonalities for other parts appearing frequently in episodes. A closer approach has been given to three chosen parts as the representatives of the program - two reports and one interview - which should make the structure and the coverage of the program easier to understand. The first report talks about the idea of pregnant men, the second part is an interview of the editor-in-chief of the British lifestyle magazine for men, Attitude, and the third (a report) covers transsexual people and the possibility of surgery in order to change their sex. A detailed analysis focuses on all three parts of the program: the visual, auditive and textual part. Based on the results of this analysis, some 12 criteria of quality, which were defined by Robert J. Thompson (researcher of American TV shows from the 1980's) were applied. The...
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