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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Behavior and culture of followers from the perspective of influencers
 Kalousová, Kristýna ; Soukup, Martin (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with a phenomenon of influencers - specifically how do these producers of media content perceive their audience. The goal of this diploma thesis is to identify and understand the behavior and culture of followers from the perspective of influencers in the context of media literacy. Nowadays anyone with an internet connection can become a follower of an influencer and basic knowledge about the cyberspace is not necessary. Thanks to the qualitative research among six different influencers this diploma thesis does offer theoretical and empirical point of view on a behavior, culture and media literacy of a young digital audience. The first part of the diploma thesis is dedicated to theoretical knowledge related to the digital audience, internet and danger that comes with the usage of cyberspace as well as media literacy in the context of a new media. The next part focuses on the interpretation of the methodology of research, followed by the presentation of results of the conducted research and their summary. Based on the research the author found out that participating influencers are aware of a connection between their behavior and hobbies and behavior and hobbies of their influencers. Subjects of the research perceive their audience in a positive way, their feedback is important to...
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Present day-communication and language practise in the field of marketing from the prespective of marketing specialists
 Kalousová, Kristýna ; Klabíková Rábová, Tereza (advisor) ; Schneiderová, Soňa (referee)
The aim of the bachelor thesis is to outline an overview of language and language specifics which are used mainly by experts in the branch of marketing communication and PR as the part of a professional discourse. It describes the relationship between these language users and their lexicon. The aim of the thesis is not only to depict current trends of a unique slang and explain its function in the real communication of marketing communication and PR but also characterise a rational and emotional relationship of experts in marketing communication and PR. Nowadays, it is common to examine the language of advertisement but not the language of marketing communication and its practical usage and the reflection of the active language users, which is the merit of this bachelor thesis.
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The traditional folk culture as a meaning of revenue for tourism - Central Bohemia Region
 Kalousová, Kristýna ; Malcová, Zuzana (advisor) ; Skopová, Věra (referee)
The main goal of this bachelor thesis is to evaluate how the traditional folk culture contributes to the development of tourism in the Central Bohemia. The first part of it focuses on the description of care for this culture in the Czech Republic and UNESCO. Another part of the bachelor thesis is dedicated to ensuring institutional care for traditional folk culture of the Central Bohemia and also the most important attractions, focusing on traditional folk culture in the region, such as open-air museums and folklore festivals. An integral part of the thesis is the evaluation of the benefits of this type of cultural heritage for tourism.
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See also: similar author names
4 Kalousová, Kamila
1 Kalousová, Karin
7 Kalousová, Klára
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