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The media image of 100th anniversary of the founding of Czechoslovakia in Czech and Slovak dailies
Dvořáčková, Mária ; Just, Petr (advisor) ; Jirků, Jan (referee)
The diploma thesis deals is concerned with the media image of 100th anniversary of the founding of Czechoslovakia in Czech dailies Mladá fronta DNES, Hospodářské noviny and Blesk and Slovak dailies Pravda, SME and Nový Čas two weeks before the anniversary and two weeks after the anniversary. The primary purpose of the thesis is reflexion and comparison of the media image of 100th anniversary of the founding of Czechoslovakia in Czech and Slovak dailies. The first chapter consists of the theoretical background, the characteristic of examined dailies and specifies the research methods. The second chapter compises of a brief summary of the history of Czechoslovakia, which puts the analysis into context. The third chapter analyses the media coverage of the topy 100th anniversary of the founding of Czechoslovakia in the selected dailies with emphasis on frequency, journalistic genres, and inclusion in columns, thematic focus and connotations. The fourth chapter concludes the research results, answers to research questions and verifies the accuracy of hypotheses.
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Algorithmization of social media and its effects on online media
Zítko, Tomáš ; Kasík, Pavel (advisor) ; Jirků, Jan (referee)
The thesis Algorithmization of social media and it's effects on online news consumption examines the transition of social networking sites from chonological display of posts to automatized system of relevance assignment. This assesment is realized through algorithmic filters, which uses predefined criteria and processes to assign relevance to individual posts. Main goal of this thisis is to define compare a theoretical model of mechanized selection with traditional editorial model, together with user understanding of Facebook algoritmization. The thesis combines a theoretical part, which presents the specifics of both models, with qualitative research with aims of the conceptualization of user's understanding of the algoritmized nature of Facebook. The theoretical section also integrates algoritmic filters with the current gatekeeping theory, compares news and algorithmic values and describes the basic biases, which may occur in the two models of information selection. The second part of the thesis explores the user understanding of Facebook algorithmization. The methodology is based on qualitative research with case study design through semi-structured interviews with seven Facebook users. Interview analysis is based on predefined body of subjects: general information, understanding of algorithmization and...
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Social networks as primary information source during presidential elections - comparison between USA and Czech republic
Šírová, Veronika ; Moravec, Václav (advisor) ; Jirků, Jan (referee)
Bakalářská práce se věnuje předvolební komunikaci prezidentských kandidátů na sociálních sítích. A to s ohledem na fakt, že pro zástupce generací Y a Z se internet a potažmo sociální sítě postupně stávají primárním zdrojem informací. Záměrem je porovnat, jakým způsobem používali sociální sít Facebook prezidentští kandidáti ze dvou zemí - Spojených států amerických a České republiky. V případě USA se jedná o volby z roku 2016 a kandidáty Donalda Trumpa a Hillary Clintonovou. V České republice se práce zaměřuje na volby z roku 2018 a kandidáty Miloše Zemana a Jiřího Drahoše. Problematiku nejprve uvede teoretická část, jež popisuje proměny spojené se vznikem Webu 2.0 a nástupem síťových digitálních médií. Zmíněny jsou problematické aspekty internetového prostředí. Přibližuje také sociální sítě a Facebook jakožto informační zdroj a věnuje se roli sociálních sítí v politickém marketingu. Samotná praktická část se pak soustředí na analýzu dat získaných z celkem 578 příspěvků, které výše uvedení kandidáti zveřejnili v průběhu tří týdnů před finální prezidentskou volbou. Zkoumána je četnost, typ, rozsah, tématika a zabarvení příspěvků každého kandidáta a také trendy, jež v průběhu stanového časového období vykazují. Následně jsou poznatky z obou zemí porovnávány. Poslední podkapitola vyhodnocuje význam...
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News Sources about Polities Used by University Students in the Context of Subjects of Their Study
Sílešová, Adéla ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
The diploma thesis examines the attitudes of Czech university students towards information about politics. The subject of interest also lays in news sources which students use to get information from and in focus on the differences in students' attitudes related to their fields of study. The thesis is divided into two parts. The theoretical one introduces Czech media landscape and its characteristics, describes Czech university students and shows some international comparison. Related literature review follows. The base of this thesis is its practical part. It introduces the conducted research into detail. It describes its goals, methods and analysis used and, in the end, it shows the findings.
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Media image constucted by traditional and new media: Comparative analysis of the media representation on the example of the 2018 presidential elections
Houdková, Eliška ; Jirků, Jan (advisor) ; Osvaldová, Barbora (referee)
With the beginning of the Internet era a lot of the traditional media characteristics along with the classic media theories changed. The foundations of this diploma thesis are built on the question whether the traditional media and the new media are constructing different media images. The topic is further analyzed in the chapters about the construction of reality, media convergence, agenda-setting theory or social network. The analytical parts studied the main sources - television and social network - on the example of the Czech presidential election in 2018. After the data were gathered there were stated thirteen topic clusters and each unit of the collected data was categorized into those. There was also categorization on sources and the amount of representation of every candidate. After analyzing these data a comparison was made and after that a conclusion whether there are any differences between traditional and new media.
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Journalist as a digital nomad
Andresková, Marie ; Hanzal, Jaromír (advisor) ; Jirků, Jan (referee)
This diploma thesis deals with digital nomadism (modern way of teleworking, enabled mainly by the existence of internet and social networks) and implications of this phenomenon for journalistic environment and media functioning. In the Czech environment, this issue has been explored so far, and digital nomadism is rapidly changing in view of the rapid technological development of the media environment on the internet. The author wanted to add this gap to the thesis, both in theory and in primary research. Through interviews with specific digital nomads (especially Czechs and Czechs), she tries to answer basic questions about how the digital nomads actually happened, their motivation, the specifics of their work and, last but not least, whether it is possible as a digital nomad - actually a journalist to feed. The concept of digital nomadism first captures theoretically, both in general, in the context of the technological development of the media environment (new media and formats) and changes in the labor market in the journalistic environment, and specifically in terms of media theory. Specifically, it analyzes digital nomadism in the context of technological convergence and media hybridization. In particular, on the basis of available, mainly foreign literature, the concept and concept of digital...
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The Specifics of Internet Broadcasting in The Czech Republic with Focus on the Viewers' Comments on the Show Jak nás vidí svět (Stream.cz)
Milotová, Barbora ; Novotný, David Jan (advisor) ; Jirků, Jan (referee)
This diploma thesis The Specifics of Internet Broadcasting in the Czech Republic with Focus on the Viewers' Comments on the Show Jak nás vidí svět (Stream.cz) deals with the typical features of online television broadcasting in the Czech Republic and their comparison to the typical features of traditional television broadcasting. In the practical part, the thesis focuses on the viewers' comments on the show Jak nás vidí svět. The main aim of the thesis is to describe the current position of internet television broadcasting in the Czech Republic with its specifics and its differences compared to traditional broadcasting, focusing on the show Jak nás vidí svět (Stream.cz), specifically on the viewers' comments on the show. First, traditional and internet broadcasting are defined and their specifics are analyzed in detail, which are then compared in a separate chapter. The aim of the first part of the thesis is to find and define the specifics of internet television broadcasting in the Czech Republic, especially in comparison with traditional television broadcasting, with regard to the ongoing media convergence and the fact that the individual forms converge and sometimes intersect. The practical part is based on one of the typical features of online broadcasting, namely participation in the form of...
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Online reviews of a documentary I, Tonya and users' comments in Česko-Slovenská filmová databáze
Horová, Kateřina ; Novotný, David Jan (advisor) ; Jirků, Jan (referee)
This bachelor thesis is concerned with the foreign media's responses to and the users' comments in Česko-Slovenská filmová databáze on the movie I, Tonya. The first part of the present bachelor thesis is dedicated to introducing the careers of both figure skaters from the movie. Furthermore, it puts in context the situation in figure skating in the United States of America at the time of the attack and the actualities that lead to it. At the end of its first part, the thesis analyses both foreign and Czech period media's responses to the attack, focusing on one sports periodical and one classic daily newspaper. The second part of the present bachelor thesis defines the term dramaturgy and the structure of narration. It focuses on individual parts of the story and explains the term adaptation in detail. Moreover, it is concerned with the theory of a documentary and a movie review, also mentioning the history of Czech critique. In the following chapters, the present bachelor thesis deals with the movie, which is its topic. Based on the available information, it compares the reality with the movie adaptation and mentions other movie adaptations of Nancy Kerrigan's attack. The second part of the bachelor thesis uses six foreign reviews, three from the United Kingdom and three from the United States...
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Online film reviews of a biographical movie Masaryk and users' comments in Česko-Slovenská filmová databáze
Černovský, Marek ; Novotný, David Jan (advisor) ; Jirků, Jan (referee)
The bachelor's work "Internet reviews of a biographical film Masaryk and users' online comments in Česko-Slovenská filmová databáze" depicts and analyses a biographical and historical film Masaryk both with users' online comments in Česko-Slovenská filmová database (CSFD.cz) and reviews, especially on the websites MovieZone.cz, Filmová databáze (FDb.cz), Kinobox.cz, and Filmserver.cz. Comparing all the comments and reviews, the characteristic features of the film as well as its specifics in terms of biographical genre are demonstrated. The work also compares the film's plot with real events as they actually occurred. A theoretical part precedes the analysis so it can have a factual basis. The work characterises film as a dramatic art, specifies a biographical genre as a whole and describes the evolution of a Czech film criticism, including its transition from printed to online form. Attention is also given to Jan Masaryk himself - his persona, career and legacy. Quantitative research shows how well today's Czech public knows Jan Masaryk and events depicted in the film.
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Analysis and comparison of lifestyle magazines and their equivalents as the supplements of Czech journals
Adamcová, Hana ; Jirků, Jan (advisor) ; Miessler, Jan (referee)
This bachelor thesis compares lifestyle magazines with lifestyle supplements of Czech newspapers based on quantitative analysis. The theoretical part is focused on the analysed media - it describes their history, current situation and briefly characterizes specific titles with focus on lifestyle. Part of the text deals with media commercialization, which, as a trend, undeniably belongs to present day's media. In addition to general definitions, advertising is discussed in more detail in relation to printed media and the tendencies to eliminate the boundaries between commercial and non-commercial content. The practical part consists of analysis of selected magazines and newspaper supplements. The researched material used is, in each case, three-month worth of issues of lifestyle magazines Elle and Harper's Bazaar as well as newspaper supplements Esprit LN and Proč ne?!. The objective of this analysis is to confirm or reject the hypothesis, that lifestyle magazines published in the form of free newspaper supplements include less editorial text and more advertisements and visual content than standalone lifestyle magazines.
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