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The boundaries of democracy as a challenge in civic education
JINDRA, Martin Elíša
The master's thesis objective is a didactic transformation of the political science theme boundaries of democracy in civic education. It contains a theoretical (political sciences) and a practical (didactic) part. The theoretical part of the work analyses the populist approach to governance of certain current politicians who gained a vast amount of political power in their state. Three examples were chosen for this purpose: Andrej Babiš (ANO 2011), Donald J. Trump (Republican Party), and Recep Tayyip Erdo?an (AK PARTi), their characteristics are merged to make a populist politician dangerous for the democratic establishment. In the practical part, these data are didactically transferred to teaching civic education. It analyses textbooks and internet manuals for teachers. The thesis end with teaching of the given topic in an alternative school and transferring that experience into a methodical lecture for teaching the boundaries of democracy.
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Proces zrovnoprávňování neheterosexuálních osob v České republice
JINDRA, Martin
The aim of the bachelor thesis is to map the ongoing process of obtaining equal rights for non-heterosexual individuals in Czechia. Most of the text is devoted to three main periods of time - the First Czechoslovak Republic, period of the nineties in twentieth century and the last five years as milestones of the researched topic. The main contribution of this writing is a summarizing description of key actors, organizational structures, government interventions and social phenomena that played an important role in the legislative changes in human right settlement of these minorities to the heteronormative majority. The Thesis offers a chronological analysis of changes in the perception of non-heterosexual individuals in this territory from 1918 to the present days with the historical context preceding it. To demonstrate the standpoints of the society the writing also presents sociological surveys related to the topic.
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Brand Building and Management in Social Media
Jindra, Martin ; Lipková, Helena (advisor) ; Šlerka, Josef (referee)
Brand Building and Management in Social Media This present paper deals with brand activity in social media environment. Brand which has functional and also symbolic meanings serves as a link between product, service or business and (potential) customers. Brand's value is therefore influenced by a lot of factors. The text puts brand's movement into a wider theoretic context of the onset of new forms of communication (network communication many-to-many) and reveals how to manage the brand in this environment of social media which is so different from mass media world. Recommendations are made how to work with the community and content around the brand. Assuming quality monitoring social media can bring benefits also to the brand, not just consumers. Discussed are in particular following benefits: customer care, brand tracking, evaluating advertising campaigns, getting feedback and suggestions for improvements and alert system. The mixed research explores social media listening, it monitors the three brands of Czech mobile operators and then their representatives analyze the measured data. There are also presented the actual activities of these brands in the Czech social media environment.
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Brand management in social media
Jindra, Martin ; Lipková, Helena (referee) ; Očko, Petr (referee)
Brand Management in Social Media Abstract This present paper deals with brand activity in social media environment. Brand which has functional and also symbolic meanings serves as a link between product, service or business and (potential) customers. Brand's value is therefore influenced by a lot of factors. The text puts brand's movement into a wider theoretic context of the onset of new forms of communication (network communication many-to-many) and reveals how to manage the brand in this environment of social media which is so different from mass media world. Recommendations are made how to work with the community and content around the brand. Further, it introduces new marketing tools in social media such as word-of-mouth, recommendations or viral marketing. Assuming quality monitoring social media can bring benefits also to the brand, not just consumers. Discussed are in particular following benefits: customer care, brand tracking, evaluating advertising campaigns, getting feedback and suggestions for improvements and alert system. The mixed research explores social media listening, it monitors the three brands of Czech mobile operators and then their representatives analyze the measured data. There are also presented the actual activities of these brands in the Czech social media environment.
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Confrontation of game performance efficiency between Czech and foreign players of the Czech highest men basketball league during seasons 2002/2003 - 2007/2008.
Jindra, Martin ; Kaprálek, Tomáš (referee) ; Velenský, Michael (advisor)
Thesis name: Confrontation of game performance efficiency between Czech and foreign players of the Czech highest men basketball league during seasons 2003/2004 - 2007/2008. Thesis aim: Coherent formulation of determination proces of limitation of foreign players in the Czech highest men basketball league and ascertainment of the impact these changes had on the game space of Czech players. The aim is also the efficienty confrontation of Czech and foreign players. Method: The main methods are document analysis and secondary analysis. Outcome: The outcome should point out at the insufficient game space Czech players have in the Czech highest men basketball league and it should provoke a discussion about the quality of young Czech players who are transferring to the adult league. Keywords: basketball, dokument analysis, foreign players, statictical data.
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Comparison of systems of remuneration referees in the professional leagues
Vansa, Miroslav ; Novotný, Jiří (advisor) ; Jindra, Martin (referee)
This thesis, which is divided into theoretical and analytical part, deals with the analysis of the remuneration of referees in professional basketball leagues in the U.S. and Europe. Consequently, it compares and evaluates these systems. In the theoretical section first it explains the rules of basketball and its popularity in the world compared to other sports. It mentions here about the two most prestigious competitions of the world basketball - the NBA and Euroleague. Analytical section begins with an explanation of the functions and work of a basketball referees. There is also explained the process of how to become a basketball referee. After that, it analyzes the two options of their remuneration system on the example of Czech basketball league NBL and American league NBA. It also compares these different evaluation systems. Referees had a chance to say their opinion through interviews and questionnaires, which is summarized in the penultimate chapter of the analytical work. In the last chapter it presents a SWOT analysis of the American way of remuneration of arbitrators and the possibility of its application to the European competitions.
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