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Event Marketing Plan
Hájková, Kateřina ; Langer, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This master´s thesis focuses on a proposal marketing plan for event Slovácké beachové léto. The thesis is divided into three main parts. Theoretical part describes marketing terms, which are based on other parts in this thesis. Analytical part characterizes event Slovácké beachové léto, describes current marketing and communication mix. Analytical part describes also analysis of general and business environment, SWOT analysis and marketing research. Based on results of analytical part there is developed proposal part which includes some solutions for an improvement of marketing and other new ideas for a better process of Slovacké beachové léto. These proposals are described in detail and planned based on time schedule.
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Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
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Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
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Methodology of electrolytic metal cleaning methods using an electrolyte based on modified gels
Rapouch, Karel ; Hájková, Kateřina ; Selucká, Alena ; Perlík, Dušan ; Kouřil, Milan
The methodology aims to provide simple instructions for conservators-restorers on how to set suitable conditions for local and gentle cleaning of corrosion products of silver and copper, in order to avoid mechanical damage to the surface of the object and influence of surrounding (especially organic) materials in the case of multi-material objects of a cultural heritage. As part of the methodology, various gels were studied in terms of their physico-chemical properties and their compatibility with chemicals from which an electrolyte can be prepared for the electrolytic cleaning of metal surfaces. Artificially patinated samples and selected real objects were used for the experiments. Furthermore, the possibility of using gel electrolytes for the study of corrosion products by the method of polarization measurements was investigated. The methodology can be applied not only in the improvement of procedures for the treatment of museum collection items, but also in the field of processing archaeological finds or in teaching conservation-restoration students and other related fields of cultural heritage care.
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Creating of local network of community midwives (Action research)
Zachová, Tereza ; Hájková Klíčová, Kateřina (advisor) ; Bosá, Monika (referee)
This thesis is based on action research which sits at the interface of midwifery and the management of health and social organizations. It maps the development of a local network of community midwives in Brno between 2021 and 2022. In the beginning, a Brno community midwife had a dream to work in a birthing house (midwifery unit). However, as this is currently impossible in the Czech Republic, she looked for different ways to work with her colleagues to provide accessible and quality care to women who demanded it. Thanks to a grant from the Brno-Centre district, five facilitated meetings of midwives were held. These meetings explored the motives and needs of midwives, the obstacles they face and their experiences in their practice. In this way, a service was being gradually designed that could provide women with individualised comprehensive support and care during pregnancy, birth and the postpartum period, provided by midwives. Today, the original dream has taken concrete form - Nest. It is a (for now informal) group of midwives who meet regularly, have a defined common vision, shared values and principles of care, collect statistics from births, have regular supervision and gradually implement a system of substitution. They are becoming recognised among other professionals in their locality and...
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Crisis of informal carers in the care of seniors at home
Hájková, Kateřina ; Havránková, Olga (advisor) ; Dragomirecká, Eva (referee)
This thesis deals with informal (family) carers who provide for the care of an elderly person in their home environment. It focuses on selected moments of crises (motivation, accepting support, financing, impacts) based on the analysis of documents and the author's two-year working experience in this field. The objective of this thesis is to find out how the carers cope with such crises and what strategies they choose in their provision of care. The theoretical part of the thesis defines basic terms related to old age and their values, informal carers and related areas of care, including pre-defined crises. The research part is divided into methodology, in which part the author describes her methods of obtaining data through semi-structured interviews; and into the empiric part, which is based on the statements of the carers interviewed. Keywords: informal carers, family carers, senior, crisis
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Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
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Economic evaluation of surgery compared with pharmacological treatment for patients diagnosed with gonarthrosis
Hájková, Kateřina ; Lešetický, Ondřej (advisor)
The main purpose of my diploma thesis is the application of economic evaluation principles; costs quantification and the consequences quantification of two different approaches in the gonarthrosis therapy from the perspective of Health Insurance Company and from the perspective of the patient; furthermore the evaluation of the effectiveness and utility ratio and the final determination for more convenient option. Considered alternatives are the hyaluronic acid injection and the total knee arthroplasty realization. Effects for the expenditures at cost-effectiveness analysis are measured by WOMAC Index. Effects for the expenditures at cost-utility analysis are measured by HUI2 score system. The research includes two sections: (1) the case study of two patients and (2) the clinical trials and nationwide Health Insurance Company´s data analysis. Particularly because of the brief observation time period, the pharmacotherapy is quantified as a more convenient alternative.
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Evaluation of complex geographic excursion - Vinařická horka using a tablet
Hájková, Kateřina ; Matějček, Tomáš (advisor) ; Kocová, Tereza (referee)
The thesis analyses data from both qualitative and quantitative research on the positives and negatives of field education with tablets. An indispensable part is an assessment of the premise that education with tablets affects the attitudes of pupils to geography (whether positively or negatively) and to natural sciences in general. The thesis further summarises important ideas of students and teachers in primary and secondary schools. The conclusion evaluates whether the current emphasis of the media on the inclusion of tablets into education is justified.
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