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Czechoslovak politically tendentious film and its promotion on the pages of selected periodicals from 1975 to 1980
Fryčová, Markéta ; Bednařík, Petr (advisor) ; Dominik, Šimon (referee)
The thesis deals with media representation of politically committed films produced in 1975-1980. Its prologue brings a brief history of ideologically committed film from 1945 to the beginning of normalisation, while the history is divided into three time phases. Chapter following the definitions of a few basic concepts tries to capture the essential themes of politically engaged films. Afterwards, the focus of this work shifts to the pivotal theme, which is a qualitative and quantitative analysis of media representation of selected tendentious films. The periodicals of film themes that were published in 1975-1980 are listed and characterized at the beginning of this chapter. Qualitative analysis is focused primarily on articles of which was somehow obvious its ideological orientation and propaganda. Quantitative analysis compares the representation of cinematographic works in terms of total amount, in terms of their premiere dates and in terms of the type of individual articles. Quantitative analysis is complemented by the enclosed graphic documentation.
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The marketing strategy of Wedding Design agency.
Nováková, Tereza ; Vávra, Oldřich (advisor) ; Fryčová, Markéta (referee)
Focus of this Bachellor thesis is a marketing stragegy of Wedding Design, one of the oldest wedding agency in the Czech Republic focused predominantly on a Czech client base. Goal of this thesis is to analyse the current marketing strategy and to suggest its potential improvements. The theoretical part of the thesis defines the basic concepts as marketing, marketing strategy or a marketing mix. The second practical part is focusing on characteristics of the current local market, status and impact of the external factors in the light of the current marketing strategy of the agency. From the available research results its apparent that the market demand for wedding agency services is increasing which naturally creates competition in this are. This drives the suggestions for improvements of the marketing strategy of Wedding Design presented at the end of the thesis.
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The role of authenticity in the process of developing the relationship between mikro-celebrities their fans
Fryčová, Markéta ; Švelch, Jaroslav (advisor) ; Šmejkalová, Jiřina (referee)
This thesis examines the role of authenticity, its elements and manifestations in the process of developing a relationship between micro-celebrities and their fans. The issue is demonstrated by the example of YouTube, the most important video-sharing site. Part of the issue is whether the YouTube content creators and their subscribers develop parasocial relationships as defined by Horton and Wohl (1956), and authenticity as an element that sets the relationship between micro-celebrities and their fans apart from the relationship between traditional celebrities and their fans. The theoretical part of the thesis deals with concepts that are associated with development of the micro-celebrity phenomenon, discusses the concepts of micro-celebrity and authenticity themselves, and expounds the parasocial relationships theory. Analysis of the role of authenticity in the process of developing the relationship between micro-celebrities and their fans is based on qualitative research that draws from interviews with micro-celebrities and their fans and the analysis of videos and comments by which viewers respond to them.
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Czechoslovak politically tendentious film and its promotion on the pages of selected periodicals from 1975 to 1980
Fryčová, Markéta ; Bednařík, Petr (advisor) ; Dominik, Šimon (referee)
The thesis deals with media representation of politically committed films produced in 1975-1980. Its prologue brings a brief history of ideologically committed film from 1945 to the beginning of normalisation, while the history is divided into three time phases. Chapter following the definitions of a few basic concepts tries to capture the essential themes of politically engaged films. Afterwards, the focus of this work shifts to the pivotal theme, which is a qualitative and quantitative analysis of media representation of selected tendentious films. The periodicals of film themes that were published in 1975-1980 are listed and characterized at the beginning of this chapter. Qualitative analysis is focused primarily on articles of which was somehow obvious its ideological orientation and propaganda. Quantitative analysis compares the representation of cinematographic works in terms of total amount, in terms of their premiere dates and in terms of the type of individual articles. Quantitative analysis is complemented by the enclosed graphic documentation.
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