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Marketing investigation of the consumer's behaviour of Czech footballers on the market with football shoes
Fried, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing investigation of the consumer's behaviour of Czech footballers on the market with football shoes Objectives: The main objective of this master thesis is a closer recognition of the consumer's behavior of the target group of Czech Footballers of all levels on the market with football shoes. Methods: Methods electronical survey and Pearson Chi square test are used in this master thesis. Results: The result of this master thesis are new findings in the area of the consumer's behaviour of Czech football players on the market with football shoes. These findings are summarized in the chapter conclusion and they result into recommendations for subjects that are active on the Czech market with football shoes. Key words: football, sporting good, football shoes, marketing investigation, consumer's behaviour
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Project of the sport event OVB Cup Praha 2013 management
Fried, Jan ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Project of the sport event OVB Cup Praha 2013 management Objectives: The main objective is to create a project of management and marketing of the sport event OVB Cup Praha 2013. Methods: I chose these methods: participative observation, interview with the use of instructions, brainstorming method, competitor's analysis and SWOT analysis. Results: This thesis should result into a project that should enable the complete organization of the sport event OVB Cup Praha 2013. Generally, it will outline procedures that are needed to be undergone when organizing an sport event. Key words: futsal, sport event, sport event management, marketing, sponsorship
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Evaluation of Entrepreneurial Opportunities
Laboutka, Tomáš ; Lukeš, Martin (advisor) ; Fried, Jan (referee)
The overall aim of this study is to provide insights into the process of entrepreneurial opportunity evaluation, as it is really exercised by successful entrepreneurs. First part addresses the theoretical background of the problem and provides a comprehensive overview of the existing literature. Six propositions for the construct of entrepreneurial opportunity evaluation theory are designed. Second part focuses on empirical testing and analysing of the six propositions. The research is based on personal interviews with 31 highly-experienced entrepreneurs in the Czech Republic. Practical suggestions are provided for academics, and 10 main recommendations are presented for the entrepreneurs.
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