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Proposal of Modifications and Completion of Communication Mix of a Hotel
Eliášová, Daniela ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The thesis deals with an analysis of marketing communication of the Avanti Hotel resident in the city of Brno and subsequent processing of communication mix proposals. The work aims at designing completion proposals that will help improve the current situation of the hotel. The work consists of three parts – theoretical (that includes explained terms from the given field), practical (in which the current state of the company is assessed) and proposal (with proposals how to meet the set objectives).
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Proposal for Supplement of the Marketing Mix of Concrete Company
Eliášová, Daniela ; Jurka, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis focuses on the analysis of current marketing mix of the hotel Orea Voroněž in Brno. The thesis is divided into a theoretical part, which include explanations of basic concepts of marketing, marketing and communication mix and hotel management. The practical part is focused on analysis of marketing mix, communication mix, and analysis of competition and SWOT analysis. In the end of the thesis I suggest new marketing mix.
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Proposal of Modifications and Completion of Communication Mix of a Hotel
Eliášová, Daniela ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The thesis deals with an analysis of marketing communication of the Avanti Hotel resident in the city of Brno and subsequent processing of communication mix proposals. The work aims at designing completion proposals that will help improve the current situation of the hotel. The work consists of three parts – theoretical (that includes explained terms from the given field), practical (in which the current state of the company is assessed) and proposal (with proposals how to meet the set objectives).
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Proposal for Supplement of the Marketing Mix of Concrete Company
Eliášová, Daniela ; Jurka, Jaromír (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis focuses on the analysis of current marketing mix of the hotel Orea Voroněž in Brno. The thesis is divided into a theoretical part, which include explanations of basic concepts of marketing, marketing and communication mix and hotel management. The practical part is focused on analysis of marketing mix, communication mix, and analysis of competition and SWOT analysis. In the end of the thesis I suggest new marketing mix.
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