National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Regulation of Outdoor Advertising in the Czech Republic
Coufal, Vojtěch ; Vostrovská, Zdenka (advisor) ; Zeman, Martin (referee)
Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective regulation. The thesis analyzes the current state of regulation of outdoor advertising in the Czech Republic and focuses primarily on advertising alongside the roads and on advertising in Prague. It deals with advertising from a marketing point of view, its role in society and the economic theories and approaches to advertising. Next, the thesis presents the specifics and forms of outdoor advertising, and also negative effects which are associated with it. Last, it analyzes legislative and institutional framework of regulation of outdoor advertising and describes its problematic areas. To evaluate the current state of regulation, an own empirical research was conducted using the method of questionnaires and personal interviews.
Basic Characteristics of the Current Pension Reform in the Czech Republic
Coufal, Vojtěch ; Poláková, Olga (advisor) ; Vebrová, Ludmila (referee)
The Czech Republic as well as the whole of Europe is struggling with a significant aging of the population. As a result of this unfavorable demographic development, the state pension system is becoming financially unsustainable. In this context, there have been discussions about the need for a pension reform at both professional and political level for more than 15 years now. This bachelor thesis provides a comprehensive view of this issue. The essential theoretical framework consists of the classification of pension systems and the characteristics of the Czech pension security. As an analysis of the demographic development, this work shows a need for a comprehensive systemic change. The thesis outlines reform options based largely on the conclusions of the two of Bezděk commissions. The paper analyzes changes in the Czech pension system, focusing on both small and large pension reform. Subsequently, the suitability of the changes and their fiscal and social impact, are evaluated.

See also: similar author names
1 Coufal, Václav
2 Coufal, Vít
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