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Ice hockey as a symbol of national identity: the Czech society 20 years after the Nagano triumph
Burdová, Karolína ; Numerato, Dino (advisor) ; Wladyniak, Ludmila Maria (referee)
This bachelor's thesis deals with the process of building national identity through sport, specifically ice hockey. The thesis focuses primarily on the aspects contributing to the reproduction of the Czech national identity. Important aspects are mainly symbols, which remind us of the individual's belonging to the nation, as well as the media, which significantly help to the mythization of sports events. One of the events that played an important role in the formation of the Czech national identity is the 1998 Nagano Olympics. The success of the Czech hockey team in this tournament made part of the history twenty years ago; there are still many legacies of this triumph nowadays. The thesis is based on a research that combined several methods. I obtained the data through participant observation of the national team matches broadcasts, I also analysed documents that referred to the legacies of Czech victory, and I carried out semi-structured interviews with ice hockey fans. The interviews suggest that the victory of the Nagano hockey players, with the contribution of the media and banal nationalism, underwent the process of mythization, and thus played a significant role in the Czech national identity building.
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The image of alcohol in the Czech TV as a public service broadcaster
Burdová, Karolína ; Dobiášová, Karolína (advisor) ; Kotherová, Zuzana (referee)
This diploma thesis deals with the media representation of alcohol and its excessive consumption on Czech Television as a public service broadcaster. It also focuses on ways to regulate alcohol in the form of behavioural nudges which can be used both within alcohol policy of the Czech Republic in general and the broadcasting of Czech Television. The thesis identifies not only possibilities of using the nudge theory, which can have a beneficial effect on human decision making, but also interprets media framing used for representation of alcohol on Czech Television. Alcohol is portrayed within Czech Television programmes as well as within TV commercials, therefore a case study dealing with alcohol advertising broadcasted on Czech Television was added to the analysis. The analytical part of the thesis was created on the basis of a qualitative framing analysis and with the aid of desk research I revealed the possibilities of nudging both in alcohol policy and in the Czech Television broadcasting. Above all, this thesis emphasises the fact that the framing process has a significant position in human decision making, and that is why it's necessary to pay adequate attention to this process in alcohol policy making.
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Mediating social classes in television drama Most!
Burdová, Karolína ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This diploma thesis deals with the media representation of social classes and inequalities in the popular Czech series Most!. It focuses primarily on the conception of classes in Czech society and on aspects of the construction of everyday reality through the series. It also identifies the stereotypes, which have a potential influence on the formation of the viewer's opinions and attitudes. The thesis was created on the basis of a qualitative content analysis of the series with the aid of multimodal analysis, which focuses on linguistic and visual communication of the characters. To enrich this analysis, an element of the type was also added to the analysis. This type provides a comparison the characters with the social types in Czech society. The analysis of the paper was also inspired by the project Divided by Freedom, from the year of 2019, which divided society into several classes. The paper follows this research and class sorting and applies it to the series Most!. This diploma thesis defines social classes, the way in which they are represented and how this representation forms reality through stereotypes. Thanks to the element of type in the analysis, a set of typical characteristics was recognized which connected the series and living world.
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Ice hockey as a symbol of national identity: the Czech society 20 years after the Nagano triumph
Burdová, Karolína ; Numerato, Dino (advisor) ; Wladyniak, Ludmila Maria (referee)
This bachelor's thesis deals with the process of building national identity through sport, specifically ice hockey. The thesis focuses primarily on the aspects contributing to the reproduction of the Czech national identity. Important aspects are mainly symbols, which remind us of the individual's belonging to the nation, as well as the media, which significantly help to the mythization of sports events. One of the events that played an important role in the formation of the Czech national identity is the 1998 Nagano Olympics. The success of the Czech hockey team in this tournament made part of the history twenty years ago; there are still many legacies of this triumph nowadays. The thesis is based on a research that combined several methods. I obtained the data through participant observation of the national team matches broadcasts, I also analysed documents that referred to the legacies of Czech victory, and I carried out semi-structured interviews with ice hockey fans. The interviews suggest that the victory of the Nagano hockey players, with the contribution of the media and banal nationalism, underwent the process of mythization, and thus played a significant role in the Czech national identity building.
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Doping In Sports As a Lie About Achievement Of Human Body
Burdová, Karolína ; Pařízek, Michal (advisor) ; Fischer, Ondřej (referee)
This bachelor thesis deals with problems of doping in sport. It conceives doping as a lie not only about athletes themselves but even to the whole society. It is focused on doping as an ethical problem. Ethical aspects of doping are often disregarded by the society because doping is more commonly looked upon as a health risk associated with using forbidden substances in sport. The bachelor thesis also describes the link between doping and young people - a recent problem which needs to be tackled. At the end the bachelor thesis introduces possible prevention concerning forbidden substances in sport as an important topic in contemporary times. Powered by TCPDF (www.tcpdf.org)
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