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Targeted advertising on the internet
Pokorná, Alena ; Kubálková, Markéta (advisor) ; Baranyk, Jan (referee)
An objective of the thesis is to evaluate and possibly suggest a more effective use of an ad targeting for a concrete company. This thesis does not aim on providing a unified instruction for similar companies. The evaluation is individual for this company. To reach this objective I describe an internet marketing environment. I focus on objectives of internet campaigns, metrics for ad success rating, types of internet advertising and mainly on types of targeting. I describe the company characteristics, bring the internet marketing situation in this company and suggest possible improvements in this area.
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Website audit of Agronomical companies
Baranyk, Jan ; Molnár, Zdeněk (advisor) ; Žemlička, Petr (referee)
This master thesis focuses on the problem of web sites auditing. The three main areas covered in the thesis are usability, accessibility and search engine optimization. These three categories are main elements resulting in good or bad website. The main aim of this thesis is to describe the basic rules and recommendation for each of these three categories. This area is undergoing very fast and neverending development so I will also try to cover latests trends and directions. The first, theoretical part, will result in selection of grading criterias based on each of the three categories. These criterias will be later used to analyze the biggest players in the area of agricultural companies and organizations. The result of this audit will be ranking of each company website together with recommendations how to improve them. It will be also possible to recognize the main mistakes and problems of commercial websites.
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Internet content monetization
Baranyk, Jan ; Raška, Ondřej (advisor) ; Basl, Josef (referee)
This bachelor thesis describes various methods of internet content monetization. The aim of this work is to offer a comparison of most suitable internet ad services and tools for own web project or weblog. Because of certain difference between each project and the internet generally, it's impossible to describe a rigorous guide or how-to process, which could be applied to every project. Majority of information written is gained through my own experience and long-term usage of described services and my weblog writing practise. The whole work is split between a few introductory chapters describing the process of keeping the visitor on site, various revenue models of ad systems and the optimal placement of ads on the website. The main part of the work includes description and own experience with numerous ad networks. The final section focuses on possibilities of selling internet websites.
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