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Virtual Ethnography of Social Interaction Among Generation Z During Covid-19 Pandemic
Štochl, Filip ; Slussareff, Michaela (advisor) ; Šlerka, Josef (referee)
(in English): The aim of this thesis was to explore the current trend and preferred communication channels for social interaction with peers among members of Generation Z during the Covid-19 pandemic. In this thesis, I seek to answer the questions of whether communication channels for social interaction have changed in light of the pandemic, what channels are being substituted and how, and how participants perceive this new experience with respect to their mental health. I open the thesis with a study of the literature and relevant studies regarding the definition of Generation Z, how they use and perceive technology and communication channels, and the impact of the pandemic on Generation Z. The theoretical section is then followed by a comprehensive research section in which I seek to familiarize the reader with the chosen mixed methods methodology, research design, data collection and finally the analysis and results. First of all, the result of my research shows that face-to-face meetings in restaurants, bars or clubs were most often replaced by walking or meeting outside, meeting at flats or playing video games together. Most of the participants perceived this experience of the pandemic and the reduction of social contacts negatively and experienced anxiety because of that.
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