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Incidents, threats and security measures in air transport.
Dudáš, Štěpán ; Šmída, Zbyněk (advisor)
This research addresses the collision of aircrafts with wild animals, which analyzes, evaluates and stores processes and technological equipment. It also discusses the biological protection of airports, terrorist attacks and security measures that are related to this phenomenon. An important part of the economy, especially the need to respond to the current growth trend, long-distance, international air transport is experiencing.
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Comparison of green marketing and greenwashing.
Horychová, Tereza ; Šmída, Zbyněk (advisor) ; Riedl, Marcel (referee)
This dissertation explains area of so called green marketing and shows also it's less known face - greenwashing. The thesis defines these terms from develop, design and typology point of view.
The goal of thesis is to find out an occurrence level of greenwashing which means a possibility to reach an environmental image without an ecological activities and to compare it with a range of real green marketing. A practical part focuses on an analysis of 50 most valuable companies of present days which are considered as environment friendly. All necessary data are gathered by this analysis.
Results are reached by a comparative analysis which shows us a companies committing greenwashing. A ratio of green marketing and greenwashing occurrence, most often occurrence of particular methods as well as branches of most often greenwashing occurrence are determined by evaluation of above mentioned comparative analysis. The assessment is presented in an outcome of diploma thesis.
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Review of the management of forest property
Šimková, Michaela ; Dudík, Roman (advisor) ; Šmída, Zbyněk (referee)
The bachelor thesis deals with the review by the forest property. At first the audit is presented. The steps that are necessary to complete in the process of auditing are described. Another part is devoted to the sustainable management of forest management and related forest certification. The issues related to the system of due diligence and regulation EUTR are outlined here. Subsequently the financial analysis and it´s indicators are described. In the practical part, suggest of the auditing process and the range of information collected during the review of management on the forest property of 500 hectares are suggested there.
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Analysis of the export of raw timber from the Russian Federation
Sylka, Victoria ; Dudík, Roman (advisor) ; Šmída, Zbyněk (referee)
Main topic of my diploma is analysis of wood export from Russian Federation, based on the statistic data of the last years. Theoretical chapter consists main information about woods and types of trees in Russia with the information about biggest countries-buyers following. Practical chapter consists export analysis and regulating laws and rules, controlling such an economic activity. The conclusion of my work presents my ideas how to manage new strategies on a wood and forest economy.
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Analysis of Forestry Management in the Perm Region Forests
Starkov, Ilya ; Šišák, Luděk (advisor) ; Šmída, Zbyněk (referee)
The first part of the bachelor thesis with the description of the local region, its geography and climate, considering impacts on forestry, timber production in quantity and quality. The second part deals with fundamental analysis of the legislation, regulations and their approach to forest management. They identified the basic tasks and main principles of forest management in Russia. It was determined the structure of ownership. The last part focuses on finding information and evaluation of the acquired data on timber trade and wood products within the state and trade with other countries.
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Marketing audit of a chosen company
Trpák, Pavel ; Riedl, Marcel (advisor) ; Šmída, Zbyněk (referee)
The purpose of my thesis is to conduct the marketing audit of Dřevocentrum CZ company aimed at trading of wood products. In the theoretical part are explained terms like marketing, marketing mix, mystery shopping, marketing research and benchmarking. In the application part are processed particular analyses of marketing audit. Special attention is paid to assortment, prices, communication and market shares, compared to competitors afterwards. Acquired information are evaluated. At the conclusion of evaluation are presented ideas to improve marketing effectiveness of the company.
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World war and its impact on the environment.
Mašková, Jaroslava ; Šmída, Zbyněk (advisor) ; Dudík, Roman (referee)
The subject of this thesis is to describe the underlying principles of the legislative and institutional arrangements nature and landscape protection in the context of armed conflict, especially in the Middle East.
The main objective is to determine how the issue is perceived in the professional community, to obtain relevant information, if there are any measures that they are and what are the associated costs.
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Analysis of ecolabelling in the Czech Republic
Kubátová, Lucie ; Šmída, Zbyněk (advisor) ; Riedl, Marcel (referee)
Ecolabelling is concept that means eco-labeling, and even here in the Czech Republic, with it becoming more and more. The main task of eco-labeling is to draw attention to the products or services that are environmentally friendly to the environment. This is done mainly through certified brands. In the Czech Republic there is a large number, the most famous is Environmentally friendly product. Thesis acquaints with selected ecological brands. Recently, there is a large development of environmental labeling react to that company and try to regulate their production in the right direction. Ecolabelling is a green marketing tool, whose main objective is to achieve efficiency organic way. Therefore, companies create green strategy that attracted customers and build such an ecological image. The main objective is to introduce ecolabelling, a comparison of selected Czech, European and global eco-label. It is also important to highlight the abuse of so-called eco-labeling. Greenwashing.
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