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Revivals of Forms and Styles in Visual Art: Current Hyperrealism as Product of Postproduction or a Commentary on the Advent of New Media
Hrnčířová, Markéta ; Borecký, Felix (advisor) ; Šafaříková, Radana (referee)
The book Postproduction: Culture as Screenplay, written by French aesthetician Nicolas Bourriaud is going to be initial text for my diploma thesis. Bourriaud claims, that contemporary art is mostly made by the principle of assemblage; art works are made by reinterpretation, reproducing or by new exhibiting of artefacts or forms of past. The assumption of the original concept in artworks of contemporary artists - semionauts (travelers in the worlds of signs) has been allready completely ineffective. Through the example of hyperrealistic paintings, which has lately reappeared in portfolios of international and czech artists, I will try to show whether its revilal is based on the emergence of new medias, that even more than in the seventies simulate reality or whether they deal with the concept of postpostprodution - the artists lend only formal, in this case, hyperrealistic, signs. This diploma thesis will be completed by the case study of paintings of czech hyperrealist painter Jan Mikulka.
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The Apple Phenomenon: the Impact of Modern Technologies on Subject
Kuldová, Michaela ; Šafaříková, Radana (advisor) ; Kladný, Tomáš (referee)
The Apple Phenomenon: the Impact of Modern Technologies on Subject Abstract The goal of the submitted thesis is the study of the company Apple Inc. in the context of how it is percieved by subjects. After a brief introduction of the company Apple Inc. we will focus on semiotic analysis of the brand Apple, its products and marketing strategies. The object of study will be also a present society, whose distinguishing feature is a consumption, and brand perception of a subject in connection with his identity, image building, lifestyle and an inclusion in the social classes. The aim is to uncover which importance is attached to consumer goods by a present society, especially goods marked with the apple logo. According to the facts available, Apple has many of its supporters around the world. The object of this thesis is therefore to clarify the role of the company Apple Inc. and prove that Apple is a certain phenomenon, or even a cult, in a current consumer society, which is accompanied by emotions.
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Picture and Text Relation Aspects in Art Sign Language interpreting in theatrical performance Jonathan Livingston Racek
Kováčová, Tamara ; Řehořová, Irena (advisor) ; Šafaříková, Radana (referee)
The thesis discusses in turn: Czech sign language as natural language, the structure and function of sign languages, processes of interpreting drama performance into sign language, differences between image signs and language signs and aspects of their relation in general terms. The thesis further presents a description of the process of relating simultaneous constructions of language signs and language-image signs in the particular case of sign language interpreting of the drama performance Jonathan Livingston Racek. Finally, the conclusions of the analysis are presented in a form suitable to serve as a guidance for sign language interpreters preparing for experimental drama performance interpreting.
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Système de la Mode by Roland Barthes: Critique of the Model and Limits of Application
Lorencová, Petra ; Šafaříková, Radana (advisor) ; Fišerová, Michaela (referee)
In this thesis we will try to explain and clarify the main concepts of R. Barthes's semiological method introduced in his book Système de la Mode. The key moments of his model will be confronted with critique of other authors such as J. Culler, T. Todorov or D. N. Rodowick. The principal aim of Barthes's book is to create a precise method which would lead the structural analysis of women's clothing described by fashion magazines. The author believes, that vestimentary features presented in fashion magazines are constituted into a system of signification. Barthes's main intention has been to reconstitute this system of meaning and to create a classification of written garment using linguistic approach and procedures. After considering the critique of the above-mentioned authors, we will try to apply Barthes's concepts to some examples of written garment, taken from current fashion magazines, in order to better understand author's semiological project.
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Juxtaposition of Interpretation of Media History in Theory of V. Flusser and M. McLuhan in Relation to Contention between Image and Writing
Vašková, Lucie ; Řehořová, Irena (advisor) ; Šafaříková, Radana (referee)
In this work we would like to explore similarities and distinctions between two paramount theories of the history of the media developed by two communication theorists of the last century Vilém Flusser and Marshall McLuhan. Vilém Flusser and Marshall McLuhan both developed original and specific models of the history of the culture. Vilém Flusser has formed the history according to the most popular communication code in the period. Marshall McLuhan has formed periods of the history according to the technology, which was dominant in the period. We will describe all important arguments and the starting points from which both authors result in creating their phasing of the history of the media. Consequently we will compare both models of the history of the media and we will show to the meeting and disagreeing points in their theories. We are going to analyze the hypothesis, that even if authors departure from different starting points, they find in their theories meeting points. Both theories of the history of the media describe new problems, which are occuring in the present and authors are suggesting the possibilities how to approach them and how to manage them. They warn of the influence of the technical images, which important influence on the man is by many people underestimated. By describing McLuhan's...
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The Semiotics of Han Tombs
Laštovková, Andrea ; Šafaříková, Radana (advisor) ; Nešpor, Zdeněk (referee)
The master thesis called "Semiotics Han Tombs" does not only deal with the semiotics view of space of Han dynasty tombs, when we are examining the number of structures, which are permeating Han graves, we find structures of the world of man living in China, but this process also points to problems of culture interpretation which cultural semiotics helps to eliminate. Problems associated with the sign plays an important role in shaping the very cultural and social identity. The issue of understanding and interpretation of cultures occurs at the time when we select certain features or characters from the structure of a culture to freely create a system without having analyzed the real culture. Always all these elements must be considered in the context of the overall system or structure, or we only deal with empty concepts or definitions. In other words, we do not see the whole picture. Han tomb as a text is polysemous and in many respects incomprehensible. However, the creation, reading and semiosis takes place in it and it is the statement of understanding of this world. So revealing the speaker's worldview depends on the process of interpretation, because the statement may involve a degree of ideological connotations which determined the interpretation independently on the previous coding. Key...
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Semiotic and anthropological analysis of Prague metro
Brabcová, Adéla ; Marcelli, Miroslav (advisor) ; Šafaříková, Radana (referee)
Presented diploma work called "Semiotic and anthropological analysis of Prague metro" shows metro to a reader as a place from a semiotic point of view. A metro "user" plays a key role in the whole diploma work. Apart from dealing with metro as a place, this work also regards a reference of a fixed structure of metro to a city. The work also pays attention to an analysis of signs that can be found there by a metro user and can serve him as a useful tool for better orientation there. In the theoretical part semiotics as a science and its approaches are being presented. The diploma work also deals with a topic of a city from an antropological point of view. It applies, for example, a question of place and nonplace, picture of a city or a map and itineraries. The applied part of the work presents use of the theory in Prague metro. It also deals with orientation, navigational sign systems and comunication systems. Other topic examined in this diploma work is a role of Prague metro and its city surroundings in a mental city mapping done by its user. Besides, the work shows the metro and its surroundings as a place of everyday life. Keywords: Semiotics, sign, communication, binary opposition, connotation, denotation, text, city, image map, places and non-places, place and space, map, itinerary, everyday...
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Optical Illusions. Semiotic Analysis of Their Use in Commercials
Chromečková, Lucie ; Šafaříková, Radana (advisor) ; Svoboda, Aleš (referee)
Optical illusions are inseparably part of our lives. We are influenced by illusions on daily base, in commercials, various tests or fun web pages. But we must ask a questions about background of illusions, about their history. When we are confronted with illusion, what's happend? Do we understood illusions? How should be our attitude to illusions? These are only few questions, that this work try to answer. Due to history we try to understand illusions and find some kind of classification. We used semiotic analysis to an illusions in commercial use. Actually semiotic analysis combined with optical illusions is a challenge. How we can interpret multi-significant or ambiguous objects? Semiotic analysis help us understand and recognized illusions in common world and answer all presented questions. Powered by TCPDF (www.tcpdf.org)
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Visual Literacy in the Digital Era
Jarošová, Tereza ; Šafaříková, Radana (advisor) ; Pudlák, Štěpán (referee)
Final thesis titled Visual Literacy in the Digital Era is primarily focused on understanding image in the context of contemporary digital era, which is characterized particularly by abundance of visual images. Using analysis of principles of New Media and Surface Aesthetics, which is based on visual communication strategies, it tries to define new demands on viewers' perceptional capabilities and emerging consequences for their cognitive functions. Farther there are applied findings of contemporary cognitive psychology and neurobiology on artistic movements of 20th and 21st century and general artistic tendencies. In dependence on the analysis and application of gained findings there is in conclusion reassessed Visual Literacy in its existing definition, which is not sufficient for new demands that has arisen and do not take account of current level of viewers' literacy.
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