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Praktické využití marketingu ve vybrané firmě
JIRSOVÁ, Pavlína
Tato bakalářská práce je zaměřena na praktické využití marketingu ve vybrané firmě. Cílem práce je zjistit, zda firma realizuje marketingovou činnost. Pro výzkum byla použita primární data ve formě dotazníku, řízeného rozhovoru, osobního kontaktu a další formou komunikace. Dále byla využita sekundární data z propagačních prostředků firmy. Hlavním záměrem tohoto sběru dat bylo zjistit, zda firma realizuje marketingovou činnost, co o marketingu říkají a jakým způsobem ho realizují. Na základě získaných odpovědí z dotazníku a řízeného rozhovoru s pracovnicí personálního oddělení, která se nově zabývá marketingem ve firmě byly informace porovnány s odbornou literaturou. Na závěr práce byla provedena vyhodnocení marketingové činnosti a návrhy na zlepšení této činnosti ve vybrané firmě.
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The Politics and Policies of the Catholic Church in Social Revolution
Balthazor, Shannon ; Jirsová, Pavlína (vedoucí práce) ; Jirsová, Pavlína (oponent)
For many centuries the Catholic Church has been an influential contributor to social policy and a political force in Central Europe and in Latin America, It has been a shaping power in both regions and has endured through many changes in governments. Some of the reasons why the Catholic Church has managed to endure in these regions have been because it has made political choices with regard to the ruling powers throughout the years and also has worked to become a valuable social institution to the people living in the regions. The middle of the twentieth century brought with it major political and social changes, both in the regions discussed and inside the Catholic Church itself. The Church at this point in time is not longer the builder of nations it was in past centuries and instead pursued a more non-interventionist policy toward politics. The Church chose to pursue policies that limit political involvement and place renewed focus on spiritual and humanitarian matters the questions this paper seeks to answer are: What exactly are these new policies in the twentieth century and how has the Church implemented them? Has the Catholic Church been able to apply these new policies consistently to the situations in Central Europe and Latin America? Has it been biased by preferring democratic governments or...
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Divácké zvyky kvalifikovaných diváků
Dostál, Ivo ; Reifová, Irena (vedoucí práce) ; Jirsová, Pavlína (oponent)
Náš hlavní zájem se ve výzkumu, který jsme provedli a budeme popisovat, soustředil na získání vzorku, popis a interpretování určité verbální výbavy recipientů, která se vztahuje k intertextualizaci obecně záporně hodnocených televizních obsahů. Zároveň jsme naší prací chtěli získat obecnější představu o způsobu, jakým je sledování těchto obsahů realizováno a jak je jejich recepce začleňována do žité každodennosti. Powered by TCPDF (www.tcpdf.org)
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The EU structural funds in the 10 new member states: How they were implemented in the 2004-06 period
Vašáková, Jana ; Potůček, Martin (vedoucí práce) ; Jirsová, Pavlína (oponent)
The aim of this paper is to analyze the key characteristics of Structural Funds implementation in the 10 New Member States during the 2004-2006 period. The paper introduce the basic information about the Structural Funds, explore the Structural Funds implementation in the individual countries, and at the end it compares and summarizes findings. The main goal of this paper is to introduce Structural Funds and explore how the New Member States utilized them. What were their priority areas for the observed period? How much money individual countries were allocated? How much money they were able to absorb? The Structural Funds are important for the regional development. They fund investments, innovations, and support policies and measurements which should help countries to develop. And because the 10 New Member States were, at the time of accession, less developed than the other Member States, I decided to take a look what opportunities the NMS had in order to improve their situation.
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Změny ve vývoji, vnímání a užívání značky olympijských her
Tajčman, Petr ; Jirsová, Pavlína (vedoucí práce) ; Halada, Jan (oponent)
Purpose of the bache lor work is to describe Olympic Games as a brand in commercial concept. Theoretical part explains the basic terms (Brand, Brand Equity, Brand Identity, Sponsoring), which are applied in this work. Chapters 4 and 6 are necessery to understand history and the media background of Olymp ic Brand evolution. The main part of my work analyses each piece of the Olympic Brand in realition with general conception of the brand. Interpretations are based on Olympic marketi ng research data obtained during 1998-1999. Results describe particular components of the Olympic Brand in relation with brand attributes and other research data. The last chapter deals with impact of the Olympic brand stategy, demonstrated on Celebrate Humanity campaign . Powered by TCPDF (www.tcpdf.org)
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The EU structural funds in the 10 new member states: How they were implemented in the 2004-06 period
Vašáková, Jana ; Potůček, Martin (vedoucí práce) ; Jirsová, Pavlína (oponent)
The aim of this paper is to analyze the key characteristics of Structural Funds implementation in the 10 New Member States during the 2004-2006 period. The paper introduce the basic information about the Structural Funds, explore the Structural Funds implementation in the individual countries, and at the end it compares and summarizes findings. The main goal of this paper is to introduce Structural Funds and explore how the New Member States utilized them. What were their priority areas for the observed period? How much money individual countries were allocated? How much money they were able to absorb? The Structural Funds are important for the regional development. They fund investments, innovations, and support policies and measurements which should help countries to develop. And because the 10 New Member States were, at the time of accession, less developed than the other Member States, I decided to take a look what opportunities the NMS had in order to improve their situation.
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