National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Risks Related to the Modification and Supplementation of the Marketing Mix in a Specific Company
Bližňáková, Nela ; Habart, Lukáš (referee) ; Mráček, Pavel (advisor)
The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.
Proposel of Marketing Mix Modifications of Selected Business Subject
Bližňáková, Nela ; Pavlíčková, Petra (referee) ; Mráček, Pavel (advisor)
The aim of this final thesis in the bachelor study programme is analysis of actual state of marketing mix chosen business subject and its consecutive optimalization. The theoretical part deals with marketing, marketing mix and its individual instruments. The practical part is focused on marketing mix evaluation of the artist Ivana Vlachová. In the final part there are possible recommendations for creation of new marketing mix determined.

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