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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
AUDIENCE DEVELOPMENT
 Sochová, Tereza ; Lázňovský, Michal (advisor) ; Sedlák, Jiří (referee)
The goal of this thesis is a thorough investigation of questions and potential of the marketing strategy called AUDIENCE DEVELOPMENT. The structure of the thesis proceeds from the generally accepted marketing knowledge to the specific possibilities of audience development. It analyses theoretical strategies of audience development as well as concrete instruments used to acquire new customers and also to satisfy and stimulate current customers. A practical proposal of an audience development concept is demonstrated by DISK theater case study. The concrete goal of this thesis is to serve as an auxiliary material for smaller theater groups or amateur theaters which would like to improve their own work with audience. Therefore, I tried to write the text in an intelligible form and accompany most claims by practical examples.
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Culture In The Army Of The Czech Republic
 Sochová, Tereza ; Srstka, Jiří (advisor) ; Čuříková, Tamara (referee)
This bachelor thesis aims to acknowledge the reader with the specifics and function of the cultural organizations based and managed by the Army of the Czech Republic, with its management and their further usage. Furthemore it briefly surveys festivals organized by the ACR as well as the civil organisations which are oriented on the cultural activities of the army. The thesis is divided to the following parts: history of the last fifty years of culture in the czech army and secondly on the recent tendencies oriented mainly on the military bands as they are the most significant part of the army cultural politics. One of those is the Marching band of the town Tabor which is used as a model situation to describe managment of such a cultural organization which is operated under the legislative of the czech army. The main goal of this work is to justify army culture organizations and to point out that those are an important part of the czech culture scene in both historical and in the present context.
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3 Sochová, Terézia
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