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Principles of News TV Channel Communication Aside the Screen
Nevšímalová, Aneta ; Štoll, Martin (advisor) ; Jirák, Jan (referee)
UNIVERZITA KARLOVA FAKULTA SOCIÁLNÍCH VĚD Institut komunikačních studií a žurnalistiky Katedra mediálních studií Diplomová práce 2020 Aneta Nevšímalová This Master's thesis analyses ČT24 communication on its website and on social media in order to assess the effectiveness of ČT24 network's communication strategy in the online environment as well as to answer whether the ČT24's online presence aims at drawing in younger audiences. The theoretical part addresses the means in which ČT24 communicates in the online environment as well as the content that ČT24 publishes on its website and on social media. This part also includes information obtained on the basis of interviews. The empirical part is based on a comparative analysis of TV broadcasting posts as well as online posts. The aim of this part is to determine the effectiveness of of ČT24's communication strategy on its website and on social media. The empirical part reveals the ways in which ČT24 public broadcasting TV modifies content to reach users of these various digital platforms. The empirical part also includes a survey, which addresses the question of attractiveness of ČT24's online platforms for younger audiences.
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Olympics in Berlin in 1936 thougth the eyes of czech and german newspapers
Nevšímalová, Aneta ; Bednařík, Petr (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis aims to introduce the reader to the difference between Czech and German journalism and the manner of informing about sport events during the eleventh Olympic Games in Berlin in 1936. These Olympic Games were the first games in their modern history used for the purposes of propaganda. The thesis compares three significant Czech periodicals (Lidové noviny, České slovo and Venkov), with the German ones - Fehrbelliner Zeitung, Schwedter Tageblatt, Prager Tagblatt, and Deutsch-chinesische Nachrichten in the time period of 31st July 1936 to 17th August 1936. Emphasis is placed on the Czech titles, illustrating journalism coming from a democratic environment. Different approach to journalism in Czechoslovakia and Third Reich is examined using description and comparison of selected articles, always related to the same event or topic.
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Olympics in berlin in 1936 thougth the eyes of czech and german newspapers
Nevšímalová, Aneta ; Bednařík, Petr (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis aims to introduce the reader to the difference between Czech and German journalism and the manner of informing about sport events during the eleventh Olympic Games in Berlin in 1936. These Olympic Games were the first games in their modern history used for the purposes of propaganda. The thesis compares three significant Czech periodicals (Lidové noviny, České slovo and Venkov), with German ones - Fehrbelliner Zeitung, Schwedter Tageblatt a Deutsch- Chinechische Zeitung in the time period of 31st July 1936 to 17th August 1936. Emphasis is placed on the Czech titles, illustrating journalism coming from a democratic environment. Different approach to journalism in Czechoslovakia and Third Reich is examined using description and comparison of selected articles, always related to the same event or topic.
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