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Proposal for Changes of Motivational Programme in a Selected Company
Eliáš, Patrik ; Hornungová, Jana (referee) ; Petrová, Kateřina (advisor)
The bachelor thesis focuses on the change in the concept of the incentive program in the selected company, its analysis, and subsequent suggestions on how to improve the program. The main objective of this bachelor thesis will be to propose an appropriate change in the concept of the motivation program for employees in the selected company Designfoods, s.r.o., which will lead to better performance of employees and greater prosperity of the company. The first part of the bachelor thesis is devoted to the theoretical background. The second part contains an analysis of the current state of the company. The research part included a questionnaire survey and an interview with the owner of the company. The questionnaire survey results and the owner's answers show that the employees are satisfied with the incentive program in the company, but still, there were some shortcomings. The last part of the paper focuses on six possible suggestions for improvement of this program.
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Návrh event marketingových aktivit pro Vinařství Tomčala
Eliáš, Patrik
The main goal of bachelor thesis was suggestion of suitable event marketing activ-ities for Tomčala Viticulture. Primary data have been collected at wine event Po Kobylských uličkách za vínem for this purpose. Those data have been acquired by in-depth interviews (n = 31) processed by content analysis and questionnaire surveys (n = 25) evaluated by absolute frequency. Within those data were deter-mined preferences and total satisfaction with event, which were suggested by au-thor of thesis. Whole event and suggestion of event marketing activities were faced to positive reaction by visitors of Tomčala Viticulture.
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Ekonomické souvislosti alternativních výrobních procesů oranžových vín
Eliáš, Patrik
Eliáš, P. Economic context of alternative production processes of orange wines. Diploma thesis. Brno: Mendel University, 2019. Main goal of diploma thesis is to assess the possibilities of production of or-ange wines and to evaluate the economic context associated with their produc-tion. In this context, two production methods are considered, namely the produc-tion of orange wines in a qvevri clay pot and in a French oak barrel. The econom-ic effects are assessed by using dynamic methods of assessing the effectiveness of investments in terms of the expected return on investment and the internal rate of return of the investment. Before evaluating the efficiency of the investment, the expected cost and revenue structure of the production of orange wines is calcu-lated. The primary data required is obtained primarily through in-depth inter-views with the producers of these wines. In-depth interviews were conducted with a total of 10 orange wine producers out of a total of 30 estimated in the Czech Republic. In each of the investments a different wine production process is calculated. This ensures difference of made orange wine in the case of the qvevri or the French oak barrel, which allows for more complex conclusions and a bet-ter generalizability of the work.
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