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Alternative media and political activism: Crooked Media's involvement in Georgia elections
Bártová, Patricie ; Szobi, Pavel (advisor) ; Pondělíček, Jiří (referee)
Alternative media are a diverse media category, containing several different types of media organizations that in various ways position themselves against mainstream media. This study aims to explore how should alternative media be defined. Specifically, it provides a comprehensive and complex framework to distinguish them not only from mainstream media, but also from extremist, propaganda or fake news outlets. In this context, the possibility of using alternative media as tools for political activism is also explored. To effectively illustrate the use of alternative media as an activist tool, this thesis uses the American media company Crooked Media as an example. To show the audience's attitudes to partisan content, an online survey was distributed to the followers of the company. Furthermore, a content analysis of podcast episodes released by the company were analyzed to provide an overview of the specifics of politically engaged content. Lastly, this study examines the specific results of the activist initiatives initiated by the company. The results show that alternative media are an useful tool to act in an activist manner, especially when the media organization establishes a connection with its audiences. However, while audiences may respond positively to the politically engaged nature of...
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The media image of ski jumping as perceived by ski jumpers
Bártová, Patricie ; Trunečka, Ondřej (advisor) ; Chladová, Marta (referee)
The Bachelor thesis The media image of ski jumping as perceived by ski jumpers describes how selected Czech ski jumpers perceive the media coverage of their discipline. At the same time, the thesis captures how and to what extent the selected media covered ski jumping in the researched period. The main method used in this thesis were semi-structured interviews with selected Czech ski jumpers. The interviews focused on several levels of their relationship with the media, namely their attitude towards general cooperation, responses to current coverage and alternative ways of raising media attention. Through quantitative and qualitative analysis, the thesis also characterizes the media coverage in selected media in the period from October 2018 to March 2019, ie one complete season of the Ski jumping World Cup.
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