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Cultural uses of former cinema venues
Švecová, Aneta ; Čuříková, Tamara (advisor) ; Pittermann, Jiří (referee)
Diploma thesis is dealing with transformation of former classic cinemas in Prague for another kind of cultural use. It is paying attention to the problems of decline of venues which for a long time used to present principal scenes of Prague cultural life. Thesis became an unique material of its kind, dealing with the particular cinemas development til the present day. Cinemas transformation into present theatres, music clubs, dance studios etc maintains the tradition of these venues as places of interest for people who are searching for cultural experience, education and entertaining. One part of thesis consists of examples of former cinema venues which are still waiting to its new use. Well arranged and useful overview of the cinema network development and present situation of Czech cinemas could be found in the introduction.
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Support of culture in broadcasting of czech nationwide radio stations
Vahalová, Lenka ; Ježek, Vlastimil (advisor) ; Pittermann, Jiří (referee)
This bachelor thesis focuses on the way how Czech radio stations with nationwide broadcasting support culture.
For more detailed research were chosen 6 radio stations in total - 3 stations governed by public law, and 3 stations governed by private law. Specifically: Český rozhlas 1 Radiožurnál, Český rozhlas 2 Praha, and Český rozhlas 3 Vltava. Commercial stations included: Rádio Impuls station, Rádio Frekvence 1 station, and Rádio Evropa 2 station.
The introduction to the theses includes a description of radio stations governed by public law, and radio stations governed by private law. It further includes the difference between the regional, multiregional and nationwide radio stations.
The main target of the theses was to find out how each of the selected nationwide radio station focuses on culture in broadcasting, and how
to approach such stations in case of media support for a chosen cultural project.
Besides that, the thesis also concentrates on each of the particular Czech nationwide radio station in detail. I focused on the main target group, concrete possible support of cultural projects in broadcasting, and how to ask for media support.
The thesis dealing with the support of culture in Czech nationwide radio stations will show the present situation in the particular radio stations,
and it will help readers choose the most suitable media partner for their culture projects.
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European Broadcasting Union
Smotlachová, Magdalena ; Pittermann, Jiří (advisor) ; Šrámek, Ondřej (referee)
The aim of this bachelor thesis is to analyze the European Broadcasting Union (EBU), an international confederation of broadcasting organizations, and the activities and common productions of its members, focusing on the projects of czech public broadcasters - Czech Television and Czech Radio. The sources used to are media professionals with long international experience and who often collaborate with the EBU.
This thesis has nine chapters. In the first chapter the structure of the organization will be presented-statistics and basic information; chapter 2 highlights the role of the EBU and its commitments as well as the related European policies; chapter 3 discusses its system and procedures of collaboration, particularly concernig the Eurovision TV and the Radio Department; following chapters describe the most significant European television and radio festivals while a special chapter is intended to explain how opera can reach effectively viewers through TV.
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Culture in the Sokol Organization and Sokol Houses
Černá, Tereza ; Pittermann, Jiří (advisor) ; Prokop, Petr (referee)
This thesis deals with culture in the Sokol Organization and Sokol Houses within the territory of the Czech Republic. The first chapter focuses on the history of Sokol since it was founded in 1862 till the present day. This is followed by a description of the current organizational and financial background of Česká obec sokolská (Czech Sokol Organization, CSO). The next chapter deals with cultural activities of Sokol unions from historical and present points of view, organization of these activities within the CSO and examples of stage play activities in Prague unions. Further, the thesis concentrates on Sokol Houses, the history of their construction, methods of financing and their spatial layouts. Finally, there is an example of a Sokol House in Uhříněves in Prague which demonstrates the destinies of these buildings within the Czech territory with its history and its current use.
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Medial partnership
Kalinová, Barbora ; Deus, Michal (advisor) ; Pittermann, Jiří (referee)
Abstract
This bachelor thesis is dedicated to media partnership as one of the means of promotion of theatre subjects.
My main aim was to map the Czech media market and briefly outline types of media on the market, how the media approaches the media partnership, how they choose a form of media partnership and what gains the media partnership brings to both sides.
I also consider the issues relating to the term ?media partnership? and the lack of its legal form.
I have categorised the media in accordance with two aspects: 1) according to TV, radio and newspaper ratings/attendance and 2) according to a target group, which play a significant role when choosing a media partner. A considerable part of my thesis is focusing on particular examples of media types and their approach to media partnerships.
This thesis on Media partnership should outline the current practice for readers and advise them about the choice of suitable media partner. Besides information about the options of cooperation they could find an inspiration about what kind of services they can demand from the potentional media partner and what to offer in return.
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South City - Dream City
Vinařová, Eliška ; Lázňovský, Michal (advisor) ; Pittermann, Jiří (referee)
This thesis is a case study, which deals with the regeneration of a peripheral part of the capital city of Prague by culture.
The study refers to the theory of a so-called creative cities and is based on the assumption that high-quality cultural and social environment can transform deprived location on a vibrant and attractive environment. In the theoretical part are given arguments advocating the importance of culture and art for the recovery and development of cities or regions. The second part of the thesis is devoted to a summary of findings and analysis of the specific situation of settlement of South City. The last section gives a strategic plan addressing how to achieve this regeneration, and also focuses on a detailed description of the institutional instruments, which is the main part of the regeneration process.
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Artmarketing - marketing at the theatre
Kašpar, David ; Pittermann, Jiří (advisor) ; Lázňovský, Michal (referee)
The main accent of this text is dedicated to a research of a marketing mix in the theatre (including produkt, place, promotion and price). Each of the marketing instrument is always analysed considering the specific of theatre. Next part of the text is dedicated to an audience and its behavior. In the last but one chapter the theatre planning is beeing described. Next to its improtance (setting the mission and goals), the text aslo describes the planning process. At the end, the brief description of some general arts marketing principles is defined.
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Theater and its Audience
Kolenová, Bohdana ; Dvořák, Jan (advisor) ; Svobodová, Doubravka (advisor) ; Pittermann, Jiří (referee)
The inception of the work defines used notions in connection with theatre-goers (public, mass public and theatre, audience, onlooker). The following chapters are devoted to onlookers educational programs, theatre-goers club, and are supplied with examples from history and present of Prague theatres as well. The pivotal part of the work brings universal view at audience development. It describes possible motives and even barriers of theatre visit rate, segmentation of onlookers, and concrete instruments how to evolve the relation between theatre ? onlooker. The semifinal chapter describes Prague theatre-goer scope. At the end there is shown the problem of Divadlo Na Zábradlí theatre-goers. The whole work is completed with statistic dates and results of research ?Theatre onTV?, whereof was used eight questions of the authoress of this work.
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