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Case study "Minerva": an analysis of internet as a modern mass-medium in Korea
Hajzlerová, Jana ; Ferklová, Blanka (referee) ; Horák, Tomáš (advisor)
The Internet, as the most dynamic medium, brings a new specific dimension of human communication which is not to be described or controlled by the existing terms and norms. This thesis analyses the internet in Korea and shows how much of a complicated and multilevel process it is for the internet to get adapted into political, public, social and also private lives of human beings. Further, from the social science point of view and with regards to the historical and cultural aspects, this thesis aspires to evaluate the emergance and development process of internet-related legislature in Korea, which has been regarded as crucial point of all freedom of speech debates in Korea and also abroad. All these aspects of internet-related issues are joint by introduction into the case of famous blogger named Minerva, his activities as the "internet economic president of Korea", popularization process as well as the law-suit in which he was put in jail. This part of my thesis also presents the findings obtained by directly e-mail-interviewing Minerva, which was a part of my purpose of this thesis, in order to bring insight into his motives.
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Phenomenon of "Comfort Women" in Korea. Facts, emergence and political aspects
Burianová, Marie ; Horák, Tomáš (referee) ; Löwensteinová, Miriam (advisor)
Práce se bude zabývat problematikou tzv. Comfort women (žen, jež sloužily japonským vojákům od konce 30. let 20. století do konce 2. světové války ve zvláštních zařízeních), jejichž osudy jsou v posledních patnácti letech výrazně zpolitizovány a staly se důvodem vleklých sporů o "pravdivou historii" mezi Japonskem a Koreou. Ani dnešní korejská společnost se k nim však nestaví příliš vstřícně, což vyplývá z jejich vnímání jako prostitutek, navíc poskytujících svá těla Japoncům. Na tomto pohledu je patrný také vztah Korejců ke svým ženám a stále poměrně tradiční postavení žen v korejské patriarchální společnosti.
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Stories of Korean Buddhist monks in the Samguk Yusa chronicle
Zemánek, Marek ; Horák, Tomáš (referee) ; Löwensteinová, Miriam (advisor)
The thesis deals with biographies of great Buddhist monks of the Three Kingdom Period and the Unified Silla Period of Korean history. The core of the work is translation of relevant parts of the chronicle along with extensive system of comments and footnotes. In this way, we explain the relationship between the described persons and events and the history of Korea and East Asia in general. Since one of the objectives of the thesis is study of Korean Buddhism and the text itself is a Buddhist product, we pay special attention to Buddhist facts. The thesis is divided into three tematical parts: introduction of Buddhism to Korea, monks' travels abroad, the peak of Buddhims in the Unified Silla Period.
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Safety Aspects in Snowboarding
Horák, Tomáš ; Gnad, Tomáš (advisor) ; Turčová, Ivana (referee)
Název: Bezpečnostní aspekty při snowboardingu Cíle práce: Cílem této diplomové práce je vytvořit kompletní přehled bezpečnostních aspektů pro snowboarding a činitelů, které bezpečnost ovlivňují. Metoda: Při zpracování diplomové práce jsme použili metodu analýzy dokumentů, která se zabývá danou problematikou. Výsledky: V diplomové práci jsme se pokusili shromáždit všechny bezpečnostní aspekty, které snowboarding ovlivňují. Vytvořili jsme tak souhrnný přehled důležitých bezpečnostních faktorů a souvisejících rizik při snowboardingu. Klíčová slova: bezpečnost, snowboarding, výuka, lavinová situace, statistika Powered by TCPDF (www.tcpdf.org)
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Marketing Tools for the Development of Competitiveness
Horák, Tomáš ; Šteffl, Michal (referee) ; Zich, Robert (advisor)
The thesis solves the possibility of strengthening the competitiveness of the construction company RISTEKO Ltd. the construction market using marketing tools and explore comparable competition with an emphasis on positive elements influencing the success of the construction market. The aim of my thesis is the design of marketing activities RISTEKO s.r.o. leading to increased competitiveness and the possibility of obtaining contracts .I will focus on the analysis of the current state of civil society, the functioning of its inner cartridge and the external environment.
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Unconventional Supercharging
Horák, Tomáš ; Píštěk, Václav (referee) ; Dundálek, Radim (advisor)
This Bachelor thesis summarizes the various unconventional ways of improving the performance of combustion engines. This thesis descripts historical, currently used and prototype metods used for this purpose, including the principle of their function. Great emphasis is placed mainly on forced induction engines, since this area is experiencing very rapid development.
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The Importance of Managing eWOM in the Hotel Industry
Horák, Tomáš ; Karlíček, Miroslav (advisor) ; Pearce, Chris (referee)
The goal of this thesis is to investigate the effects of different hotel response strategies to negative user-generated electronic word of mouth on online travel guide sites and subsequently to identify managerial implications that would lead to an effective online review management in the hotel industry. Three basic response strategies to a negative review were identified: no-response strategy, defensive response strategy and accommodating response strategy. An experimental research method with 240 respondents proved that accommodating response to a negative review has positive impact on customer's perception of a hotel. The most negative perception was observed by the defensive response strategy. The results of this experimental research were confirmed in a Mann-Whitney U-test.
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Selected Aspects of Business Environment, Cultural Specifics and the Formation of International Institutional Comparative Advantage of South Korea – Mutual Relationships
Šípková, Martina ; Zamykalová, Miroslava (advisor) ; Kalínská, Emílie (referee) ; Lehmannová, Zuzana (referee) ; Horák, Tomáš (referee)
This thesis deals with historical and socio-cultural context of Korean political economy and its relationships with important aspects of Korean business environment. The work dedicates significant space to chaebols as specific business organizational structures and the application of Korean paradigm of rationality to the reform following 1997 International Monetary and Financial Crisis. The main part of the thesis focuses on the analysis of Korean political economy from the viewpoint of its institutional comparative advantage, through which Korean cultural characteristics influence commodity structure of Korean international trade and Korea's patent specialisation profile. The main contribution of the thesis lies in its effort to document mutual relationships and links among various aspects of Korean political economy. The findings of the thesis show that Korea's socio-cultural characteristics still represent an important factor influencing Korean business environment and local form of capitalism. The continuing existence and success of chaebols in current economy implies that the socio-cultural and economic sources of their existence still prevail despite the increasing number of conglomerates of non-chaebol types operating in Korea since post-crisis reform. The application of "Eastern paradigm" to the post-crisis reform reveals that the reform was based on "Western paradigm" of highly liberal Anglo-American form of capitalism and crisis management was thus ethnocentrically biased. Regarding the institutional comparative advantage, the thesis concludes Korea can be regarded as a group coordinated market economy where mutual links among various agents of its political economy are of outmost importance, with some aspects of liberal market economies. The main coordination mechanism of Korean political economy can be characterised as thick networks of highly particularistic socio-economic relationships based on Korean socio-cultural characteristics. This institutional and socio-cultural set up provides Korean companies with capacities that favour companies'preference of incremental innovation production strategies. However, Korean "mobilizational culture" along with other specific organizational principles and socio-cultural features of Korean corporate culture also provide Korean firms with advantages in some radical innovation fields.
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