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The comparation of women's characters in proses and fairy tales of Božena Němcová
Tlachová, Tereza ; Šmahelová, Hana (advisor) ; Heczková, Libuše (referee)
Summary: The focus of the thesis with the topic The comparation of women's characters in fairy tales and proses of Božena Němcová is compared female characters in selected Czech and Slovak fairy tales and proses of Božena Němcová. The emphasis is on description of the relationship between the two genres in terms mythic-archetypal and also in terms of narrative methods. The work focuses on a comparison of some key themes in the life of the female character, such as the theme of motherhood, marriage or family togetherness. Methodologically the work embodied in narratology, the theory of gender and psychoanalysis. This theoretical bases allow to define the differences between the heroines of fairy tales and prose works and point out the blending of the two genres on the plane of the women's characters.
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Rhetorical Figures in Visual Advertisements of Selected Fashion Houses
Dvořáková, Andrea ; Šafaříková, Radana (advisor) ; Švantner, Martin (referee)
Selected fashion houses that exclusively offer luxurious goods use specific form of promotion of their products. Each house usually holds onto traditions of its country and features essential for its own brand while creating new collections. From the point of view of neo-rhetoric it would be appropriate to analyze visual advertisements of the houses (Chanel, Dolce & Gabbana, Burberry) if they create certain models via them. The main advertising campaigns for the spring/summer 2011 season were chosen for this comparison. Under the terms of observation and semiotic analysis of the fashion advertisement focused on rhetoric figures it can be proved that individual fashion houses aim their attention to how their potential customers' thinking is influenced by their advertising. The model of Roland Barthes is used for the analysis of chosen visual advertisements. Out of all rhetorical tropes the attention is paid to main four - visual metaphor, metonymy, synecdoche and irony. Fashion advertising meets unwritten norm that sets a target to convince the customer of suitability of the products for him.
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Myth and Literature: The Werewolf
Benešová, Anna ; Ébert-Zeminová, Catherine (advisor) ; Šuman, Záviš (referee)
anglicky: Title of the thesis: Myth and Literature: The Werewolf Keywords: myth, literature, mythology, mythodology, mythanalysis, mythocriticism, werewolf Abstract: This thesis deals with the relation between literature and myth. Literature transcribes the myth from a language of symbols to the language of literature. This process limits the multiplicity of meaning and the variety of renderings of a myth but at the same time makes it possible to preserve the elemental message and make it comprehensible for the socio-cultural reality of the author and subsequently for the reader. The objective of this thesis is to show on the example of the werewolf how a myth works in literature. After researching into the domain of mythology and mythocriticism, Gilbert Durand's method, called mythodology, was chosen as the principal route to approach the subject of this thesis. Mythodology comprises of two phases: mythanalysis and mythocriticism. The method is used for the study of the myth of the werewolf in four literary works from the different periods and of the different genres. In the final part are studied and analysed some socio-cultural consequences of the psychological nature of myth and its transcription into literature.
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History, Fiction and Ideology: Analysis of the Novel "The doubts of Salai"
Švantner, Michal ; Češka, Jakub (advisor) ; Fulka, Josef (referee)
This thesis analyzes the historical novel The Doubts of Salaí in terms of purpose, which the authors have clearly declared in the study attached to the novel. This purpose is both to ridicule the excessive confidence in the pulp and obvious fakes, and literary demythologization of myths - associated primarily with the Pope Alexander VI., Leonardo da Vinci, renaissance humanists or Tacit's Germania - which have settled in the historical discourse. Thus the thesis, through the narratological analysis, examines the procedures that are used within these purposes, and notes the implications for theories of the historical and literary discourses relationship. It also shows that in the final study the authors perpetrate historical objectivism and do not reflect the literariness of their own text. Powered by TCPDF (www.tcpdf.org)
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Verbal and Visual Contents at the Title Pages of Newspaper Aha! and their Semiotic Productin
Protiva, Luboš ; Šafaříková, Radana (advisor) ; Fišerová, Michaela (referee)
The title page is clearly the main representative of the print media, which often determines their success or failure. An even greater justification for the tabloid newspapers whose everyday existence depends on nonabonent readers. A typical representative of tabloid domestic news is Aha!, which creates his main communicator with no real functioning of the theoretical model. This does not mean that it does not work with repetitive characters or signs in this work to clearly identify key elements for creating and thus the theoretical framework that can be used in practice. To this will serve as an analysis relating to the actual Aha!, so comparisons with by the Lidove noviny and Hospodarske noviny. Researched topic will also be given one of the topical issues related images and text.
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The ship as a point of encounter between life and death: nautical metaphor in modern literature
Ondroušková, Světlana ; Málek, Petr (advisor) ; Heczková, Libuše (referee)
6 Abstract The diploma thesis concerns the topic of nautical metaphorics in modern literature in a broad sense of the term as defined by Silvio Vietta. Thus besides the topic itself and its main focus on the work of Franz Kafka it also covers the process of evolution of its attributes, which led to the specific imagery of modernism on the brink of the 20th century. The work as a whole derives from the conception of the nautical space as a smooth space of nomadism as proposed by Deleuze and Guattari. The first part is based on the propositions of Bachelard's theory of material imagination. It deals with the characteristics of the literary space shaped by the sea element and the possibility of alogorical reading of such images. The hydraulics of the sea provides the nautical space with its unique qualities: shapelessness, flexibility and ambivalence. These enable to percieve the nautical space not only as the space of happenings, but also as the happenings of the space. Thus it puts emphasis on the activity and dynamic plasticity of the substance. The second part reveals the ancient and Christian roots of nautical imagery and its tradition in the European literature. The work of Comenius exemplifies the change in the symbolism of the ship with the arrival of the Age of Exploration which rendered the ship a...
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Feminism and Mythopoetics in Angela Carter's The Bloody Chamber and Other Stories and Nights at the Circus
Klepáčková, Michaela ; Chalupský, Petr (advisor) ; Higgins, Bernadette (referee)
The aim of this thesis is to present the specific notion of feminism and mythopoetics in the selected works of Angela Carter and demonstrate them on two selected works of Carter's, namely on the collection of re-visited traditional fairy tales The Bloody Chamber and Other Stories and the novel Nights at the Circus. The thesis also deals with chosen features of postmodernism these two works contain. In the first, theoretical part the author and her oeuvre is introduced, followed by the concept of postmodernism and its selected features. The second, practical part is focused on both books' analysis which attempts to establish whether and how the selected works show the features of postmodernism and to which extent it is possible to trace the notions of Carter's feminism and mythopoetics in them.
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Myths of the czech music alternative in the 1980s
Jonssonová, Pavla ; Jurková, Zuzana (advisor) ; Horský, Jan (referee) ; Maderová, Blanka (referee)
Dissertation "Myths of the Czech Music Alternative in the 1980s" presents an anthropological view of the phenomenon of a parallel culture in a limiting situation. On the basis of biographical narratives, additional interviews and data gained from other types of sources, "myths" are constructed for seven major figures of the Czech alternative scene. This is an insider's ethnomusicological interpretation, based on Mircea Eliade's and Bronislaw Malinowski's concepts of myth as recurrent and exemplary models of behavior. The described personalities, Jazz Section (Prometheus), Miroslav Wanek ("hero's journey") Karel Babuljak ("search for paradise lost"), Pavel Zajíček (Odysseus), Mikoláš Chadima ("Rebel"), Oldřich Janota (Hermes), and Marka Míková (Psyche), represent some of the main trends in creative processes of the Czech music alternative scene with myth being used as a metaphor. The metaphor is understood here in the terms of Timothy Rice, i.e. as an organization principle of our thinking, as well as an illuminating image.
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