Original title: Branding potravinářských výrobků na trhu ČR
Translated title: Branding of foodstuffs in the market of the Czech Republic
Authors: Průša, Přemysl ; Drozen, František (advisor) ; Machková, Hana (referee) ; Přibová, Marie (referee) ; Jindra, Jiří (referee)
Document type: Doctoral theses
Year: 2004
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Brand; Brand management; Brand value; Czech wine market; Brand; Brand management; Hodnota značky; Trh vín v ČR

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/28017

Permalink: http://www.nusl.cz/ntk/nusl-77074


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Doctoral theses
 Record created 2011-11-30, last modified 2017-06-30


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