Original title: Analýza marketingových nástrojů stavebního podniku v Kazachstánu
Translated title: Analysis of marketing tools of the construction company in Kazakhstan
Authors: Shvedova, Yelizaveta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Document type: Master’s theses
Year: 2024
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: communication mix; construction company; construction market; digital marketing; marketing; marketing research; marketing strategy; marketing tools; digitální marketing; komunikační mix; marketing; marketingová strategie; marketingové nástroje; marketingový výzkum; stavební firma; stavební trh

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: https://hdl.handle.net/11012/244729

Permalink: http://www.nusl.cz/ntk/nusl-561166


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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