Original title: Marketingový výskum v B2B
Translated title: Marketing research in B2B
Authors: Pipová, Jana ; Zamazalová, Marcela (advisor) ; Přibová, Marie (referee)
Document type: Master’s theses
Year: 2008
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: Business-to-Business; Marketing research; Pharmaceutical field; Business-to-Business; Farmaceutický obor; Marketingový výzkum

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/9111

Permalink: http://www.nusl.cz/ntk/nusl-5101


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2017-06-29


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