Strategy of the tourism development in Brno with the focus on Brno - city of students

Urbanová, Patrícia

The diploma thesis deals with the tourism strategy in Brno focusing on the theme of the Brno city of students. The work consists of two parts. In the theoretical part is a research of literary and internet sources of solved problems. The main focus is on strategic planning and strategic documents of the tourism for the Czech Republic at national, regional and local levels. The main aim of this diploma thesis is to detect and verify whether the target group of students and the topic - Brno student city will acquire higher priority and higher representation in the new Program, which was created during the preparation of this diploma thesis. Two more goals are formulated in the paper. Through an exploration among foreign universities, it will be verified whether these universities cooperate with the home city and how. The survey research will detect how foreign students perceive the city of Brno. The practical part summarizes the results obtained from the performed research and their interpretation.

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