Original title: Základní aspekty při hodnocení značky podniku
Translated title: Basic aspects of the brand evaluation
Authors: Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
Document type: Bachelor's theses
Year: 2020
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: Goodwill; Marketing; marketing communication; marketing in civil engineering; marketing strategy; social network; Goodwill; Marketing; marketing v staviteľstve; marketingová komunikácia; marketingové stratégie; sociálne siete

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/190906

Permalink: http://www.nusl.cz/ntk/nusl-414046


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2020-07-11, last modified 2020-07-11


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