Original title: Návrh komunikačního mixu vybrané události
Translated title: Proposal of Communication Mix of Selected Event
Authors: Bednářová, Daniela ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
Document type: Master’s theses
Year: 2019
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertisement; event; marketing; marketing communication; marketing mix; promotion; marketing; marketingová komunikace; marketingový mix; propagace; reklama; událost

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/178024

Permalink: http://www.nusl.cz/ntk/nusl-402052


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2019-08-26, last modified 2019-08-27


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