Original title: Spokojenost zákazníků
Translated title: Customer Satisfaction
Authors: Kratochvíla, Jakub ; Čechmánková, Silvie (referee) ; Schüller, David (advisor)
Document type: Bachelor's theses
Year: 2019
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalarska prace se zameruje na problematiku v oblasti spokojenosti zakazniku maloobchodniho sportovniho retezce prodejen Decathlon, a to konkretne na pobocce v Brne Ivanovicich. V teoreticke cast popisuje pojmy jako marketingovy vyzkum, zakaznik a jeho spokojenost nebo marketing samotny. Nasleduje analyza soucasneho prostredi a sestaveni dotaznikoveho setreni. Na zaklade analyticke casti prace obsahuje vlastni navrhy na zvyseni spokojenosti zakazniku na dane prodejne. This Bachalor thesis is focused on problematics in area of customer satisfaction in retail sport chain Decathlon, specifically in store in Brno Ivanovice. Theoretical part describes what is marketing research, customer, his satisfaction and marketing itself. Following by an analysis of the current environment and compiling a questionnaire survey based on analytical part. Thesis contains own suggestion for the increase of customer satisfaction in the store.
Keywords: customer satisfaction; marketing; marketing research; questionnaire; dotaznik; marketing; marketingovy vyzkum; spokojenost zakaznika

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/178557

Permalink: http://www.nusl.cz/ntk/nusl-399823


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses