Original title: Návrh změn marketingového mixu konkrétního pekařství a cukrářství
Translated title: Suggestion of Changes in the Marketing Mix of specific Bakery and Confectionery
Authors: Ryšavá, Klára ; Faltus, Robert (referee) ; Mráček, Pavel (advisor)
Document type: Bachelor's theses
Year: 2019
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: distribution; marketing; marketing mix; price; product; promotion; SWOT analysis; cena; distribuce; marketing; marketingový mix; produkt; propagace; SWOT analýza

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/178724

Permalink: http://www.nusl.cz/ntk/nusl-399499


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-08-26, last modified 2019-08-27


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