Original title: Porovnání efektivity výdajů na reklamu během vysílání vrcholných hokejových akcí
Translated title: Comparison of effectiveness of advertising expenses during broadcasts of main hockey events
Authors: Kozlová, Natálie ; Šíma, Jan (advisor) ; Crossan, William Morea (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Abstract: [cze] [eng]

Keywords: advertisement; advertisement price; advertiser; hockey; hockey broadcast; questionnaire; rating; cena reklamy; dotazník; hokej; hokejový přenos; inzerent; reklama; televizní sledovanost

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/94339

Permalink: http://www.nusl.cz/ntk/nusl-372479


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2018-03-07, last modified 2018-03-07


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